Blue Cheer

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I miss everything that used to smell clean. Now everything smells like a spill at the perfume counter at KMart ("CLEANUP ON AISLE FOUR!"). Bath soaps are the worst. I feel like cornering the CEO of Unilever or P&G, drawing myself up to my full six-four, and bellowing, "Dod-gremmit, do I effin' LOOK like I want to smell like Paris Freakin' Hilton?"

Bring back Lux! In a bar. At a reasonable price. Jeez.
 
Yep.

My sister loved the scent so much, she actually kept a box with a scoop under her sink to wash the dishes with!

It was nice, because you had a real all-purpose detergent that didn't trash the black T-shirts, yet worked it on the whites on hot with a shot of Clorox regular. Even the first-generation, low suds liquid that came out around that time was pretty decent.

The present-day powder is okay, but nothing to write home about, and is hard to locate. I do like the Cheer True Fit liquid, though.
 
Dane....the bath soap thing is because of the popularity of the "body bars" like Dove, Caress, Olay, etc.

These companies really don't want to even SELL bars of soap anymore....it's all about body washes. Now, I use 'em...the new Dove Cream Oil Cocoa Butter Rosewood Body Wash does help moisturize cold-weary skin without fricking about with lotions...but, think about how expensive a shower has gotten.

The bottles are a royal PITA for a spazz like me....and the butch ones aren't much better, unless you want to smell like a lounge lizard.

My advice: try the Basis bar that's sold in places like Walgreens, or search the dollar stores for the plain Lux from Canada....
 
Oxy:

I know about the "body bars". Every one of them leaves you smelling like a lady of the evening, and not one of the higher-earning ones, either. I also agree with you on the allegedly "male" versions- first Hai Karate and now THIS.

I currently use Suave's Aqua Splash. Okay enough, but I would looove to find Canadian Lux down here. I think the reason you can find it where you are is because you're so much closer to Canada than we are here.
 
My skin is perpetually dry and I use the Basis bar as well. It's cheapesst at Walmart.
Another thing that works, and is non smelly is a chlorine filter on your shower head. It really does work! How many times have you gotten in a shower during the winter and your skin just burns when the water hits it because it's so dry? The filter eliminates that.
 
I prefer Cheer to other detergents. I just wish the scent was more appealing. I think I will email P&G (like that'll help huh?)
 
It may.

I've been thinking Tide Coldwater was a mistake.

They should have invested the money into redeveloping the Cheer products, and had Cheer be their cold water detergent again, since so many Americans, if they wash in cold, do so with their colors, and most of our clothing is colorful nowadays.

I believe that would have been a better strategy than trying to persuade consumers to launder whites in cold water.
 
"You'll see the difference for yourself...for a whi

(Drift line from a 1950's Cheer singing commercial to the tune of "There'll Be Some Changes Made.")

The reason Cheer was "new!" and "blue!" was a marketing gimmick. The original Cheer formula, I have read, was white but actually made better suds in hard water than the original Tide formula.

A P & G marketer came up with the idea of coloring the granules blue...and with a little fluorescent dye, voila! "Blue-Magic Whitener!"

I always preferred Cheer to Tide because I liked the fragrance better...even when Cheer decided to add the green granules to the "All Temp-a-Cheer" formula. Guess if P & G could add green bleaching Crystals to Oxydol, they could add them to Cheer...and remember that the old Bold formula contained "white, green and blue power granules!"

I recall they removed the coloring because, according to P & G, the coloring actually caused staining on some fabrics...

Truth is, P & G would like nothing better than have everyone buy Tide, since they've sold off Oxydol, and seem to be focusing on Gain and Cheer as the runner-up brands...
 
"You're a good son, Harold..."

One more note about Cheer...

If you remember the "you're a good son, Harold" commercials with the nagging mother whose college-age son washed his clothes with All-Temperature Cheer, you might like to know that ad executives called it one of the more clever detergent ad campaigns of the 1970's. I remember the bookstore at what was then Lindenwood College in St. Charles, Missouri, seemed to sell more Cheer than Tide in the early '70's thanks to that ad...
 
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