I still use Bluette on most whites, but you really have to be careful to avoid going too far and using too much - which leads to the gray cast . While Bluette claims to be used in the wash, I find that it works better in the final rinse and the clothes must have only the faintest hint of blue. And you really have to dilute it well in sufficient water before adding it to the washer, I blue all my white dress shirts for work and have never had a build up problem. Even with all the OBAs in the detergents, to my eye, that little bit of bluing in the final rinse just picks things up that final notch. It may sound immodest, but I must be doing something right because even at a "big 4 international CPA firm" where no one really notices anything personal, I am usually asked a few times per month what I do to my white shirts.
Mike, I am surprised that you can even find Bluette in Compare. Most of the stores that even carried it here in Connecticut have long since discontinued it - Compare included. Most were the smaller markets like Compare in more "ethnic" neighborhoods and interestingly those same stores are the only ones that carry NuSoft liquid and softener sheets.
In fact I just ordered a few cases of Bluette from Malco products. I nearly had a stroke when I saw $40.00 for shipping 3 cases of 12 bottles per case. But that is what i have to do.
I then wanted more Faultless liquid starch and while this also used to be available in Connecticut KMarts, it is no longer. I was all set to buy 3 cases of 3 64 ounce jugs on Agelong Products. Then I stopped. Not only is it almost twice what I used to pay in KMart ($5.95 per bottle vs $3.25 per bottle), but the normal shipping was over $50.00. I guess I will have to figure something else out. I really prefer the Faultless over Sta Flo or Linit as liquid starches go. Oh, well...