Bold Ads From A Sedate P&G
It's amazing that staid and by-the-book Proctor & Gamble allowed these rather lively Bold ads on the air. Musical numbers, image pieces, cartoons--all rather daring for detergent commercials in the 1960's. Bold was indeed a good detergent (my mother switched from Cheer and Ajax and never looked back--until she pledged her allegiance to Gain in the late 1960's). If one account I read is accurate, Bold surpassed Cheer to become the second best-selling detergent (after Tide) following its 1965 introduction.