@ iej..
Is “Surf” still a Unilever product where you live? In the states, they sold their detergent portfolio to Huish (which became Sun Products, which is now part of Henkel). When Huish/Sun took over the US portfolio (Sun, Wisk, All, Sunlight, and Surf), the detergents were reformulated, and all had that stereotypical “store brand” (read: cheap perfume) smell. The quality of their cleaning also went to hell.
I’ve tried most all of the Ariel varieties, save for “Alpine Fresh” and “Purple Flowers”. I’d love to give Dash and Ace a shot...but again, not sure what they’re like now, since P&G seems to be pushing them off.