As a Maytag, it's a pretty poor imitation. Can see where they're going with squared-off look, the horizontal line on the control panel (where the blue or gold trim once was) and the Maytag logo on the bottom left, though. Perhaps they hope consumers will pick up on these subtle styling cues, and assume that it's a real centre-dial machine which has merely been given a facelift for 2007.
Now, as the Whirlpool it really is, I quite like it. The styling on current WP branded TLs does absolutely nothing for me, so this offers a welcome alternative. Of course, aesthetics are purely subjective, and what one person would consider "understated", another would call downright plain and boring!
I wonder how many people who have had a bad experience with a Whirlpool will vow never to buy another one again, deciding to opt for a Maytag next time instead...oh dear.