Let's see - Regular Duz detergent contained at various times glasses or stainless steel flatware. At the end they went back to glasses. P&G also had "premium Duz" which contained Homer Laughlin designed and manufactured "golden wheat" dinnerware. Homer Laughlin was the company that manufactured Fiestaware. Also, premium Duz came in odd sizes - their boxes were not very deep and were labelled Giant Size and Queen Size. It was also fairly expensive as detergents went - even expensive as premium products. Breeze always contained towels and Silver Dust (also Lever) originally contained towels, then glasses, then towels again by the time it disappeared in the early 70's. Also, two others contained early premuims. Surf from the 50's contained individual pieces of flatware and Rinso White soap contained flatware as well.
In 1966 P&G introduced another premium detergent - Bonus that contained towels. Again, a fairly unremarkable product and I don't think that lasted more than a few years.
The thing to remember about the detergents with premiums was that they were all more expensive than regular detergents and while the boxes were the same sizes as regular detergents, you got less product because the "free premuim" took up room. So the smart homemaker could figure that out. I think those products contained a fairly high percentage of filler as well. The instructions on both Silver Dust and Breeze recommended starting with 1-1/2 - 2 cups to start. So you lost money there as well. And not surprisingly,the quality of those premiums was fairly poor. Those Breeze bath towels that were in the King Size box were barely big enough to dry a child and luxurious they were not.
Ultimately, Duz disappeared around 1979 or 80, oremium Duz was gone by the late 60's, Silver Dust was gone by the early 70's and Breeze hung on until sometime in the mid 80's, again becoming a Lever bargain brand.
Many of you may remember that Surf left the shelves in the early 70's branded as "Cold Water Surf", then was reintroduced in 1985. And I must say that the reintroduced version was an excellent product often topping Consumer Reports detergent ratings. Very sudsy though and I had many suds overflows in the GE filter flo with that. However, I loved the scent and still have a box tightly wrapped in plastic. But Lever simply couldn't compete with the P&G advertising machine - and truthfully never advertised that much. So again over time, Surf languished and became a second rate product.