Breeze: Something different in phosphate detergents

[supersuds]

A lot of people remember Lever Bros's Breeze from the 1960s, when it had a towel in every box as a premium.

I was lucky enough to go on a Caribbean cruise last fall and was surprised to find it was still on sale...and made with phosphates!

 

[supersuds]

Ingredients

Phosphates and enzymes, too.

 

[supersuds]

It's a nice light blue color, although hard to tell in this picture. The little plastic bag held a cup and a half and the instructions seems to advise using all of it in one load. I held it down to 3/4 of a cup.

 

[supersuds]

Contrary to what you might expect, it had only a slight scent. Pleasant, if not sensational.

So how did it work?

Well, here's the suds mountain...on the SECOND rinse.

 

[supersuds]

Of course, it seems primarily intended for people to use handwashing, in washtubs, and I doubt much of the target audience has a need for a "HE" product. They are trying to get everyone used to the presence of enzymes by saying it isn't necessary to rub the clothes as much.

I thought I had a picture of the instructions, but apparently not. Anyway as you may have guessed from the "splat" graphics, it is made by Unilever. In this case, the country of manufacture is Trinidad and Tobago.

Performance was excellent. If there was a way to get it cheaply, I wouldn't mind using it all the time. Too bad you have to go to the Caribbean to get it.

 

[autowasherfreak]

That was my mom's favorite detergent when I was growing up, We had a ton of those towels, LOL.

 

[frigilux]

We had a number of Breeze towels, as well. Rather thin, but worked well for washing the car, etc.

 

[autowasherfreak]

Mom used them mostly for drying dishes or hands.

 

[supersuds]

I could never get my mom to buy the old stff.

I always wanted to know how they got that towel (which looked big in the commercials) in the little box and how there could possibly be room for detergent, too!

 

[whirlcool]

Dolly Parton on the Porter Waggoner show of the 70's:

"Oh look Porter, towels just like we use in every box of Breeze!"

 

[launderess]

Couldn't Find A Breeze Towels Commercial

But enjoy anyway:

 

[frigilux]

Not a country music fan, generally, but I love Dolly Parton. Note: Huge bouffant hairdo eclipses the size of the legendary bosom, LOL.

 

[gansky1]

I asked for Duz with the towels but we never bought it. My grandmother didn't like the detergent and mom only used Dash in her GE.

I don't remember "Blue Bonus" detergent..

 

[wiskybill]

Is this...

the original Breeze?

Found this at a tag sale a few years ago.

"Laundry soap in liquid form" "Use the same as soap chips"

It was made by the Synthetic Laboratories Co. Cleveland, Ohio. Could never find any info about it.

Guess they just couldn't get the towel in the bottle!

 

[whirlcool]

complete with semi-emulsified soap at the bottom of the bottle! Boy that probably dates back to when Clorox came in a brown bottle!