Cheer powder

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wringersteve

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Joined
Nov 10, 2010
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138
I haven't used Cheer powder in almost 30 years. Is it still blue in color? How does it clean compared to Tide with Bleach powder?
 
Steve

I'm sorry to say P&G axed the blue granules sometime ago. They also got rid of the very distinctive and pleasing scent too.

It's been a while since I've used Cheer powder (I think the last time I did was at least 3-4 years ago), but I'd be more than willing to give it another try. Supposedly, it's now "bargain priced".
 
Notice the Trend?

Dash became a value priced product before it eventually faded away. Bold in the United States is pretty much gone. We don't hear anything about Era liquid. Now Cheer is the latest product that could be on its way out. Could this also be true of the dish detergents Ivory and Joy? What about Dawn and Gain?--Laundry Shark
 
@ Notice the trend

So does this mean that the only liquid I have any kind of results with, Cheer HE, is going to buy the farm?
I have no luck with any other brand and not every time I use the liquid Cheer He do I get good results, more of a suds issue. I guess it's powder from now on unless Cheer brings an HE powder to market then I'd be willing to try it.
I have also ordered Persils powder on line, it appears to have a lot of really good reviews , but will take 4-8 days to get here.
 
It's funny; when the low sudsing powders and even liquids came out, Cheer was always a bit more expensive than Tide and did not have nearly as many manufacturer's coupons in the paper as Tide. I buy the Cheer HE liquid to use on colors, but have not seen the low sudsing powder in many years and that was at a Target which are all now off limits.
 
Tomturbomatic & Target

What's the deal on Target?I heard this before but not the reasoning?Thanks, if you can, I'm not certain you can explain this on this board?
 
I think Cheer is here for a while yet....

I don't think Cheer is on it's way out, not yet anyway. In the last two years P&G put a big marketing effort into Cheer to establish its brightening abilities. All or most of the various formulations are available around here and seem to sell. The product was re-priced into a lower bracket, but I think that was done to combat the massive switch that consumers made a couple years ago toward lesser expensive detergents in tight economic times. There have also been some $2 coupons in the paper to push the product.

As to other P&G products, it was said above "Dash became a value priced product before it eventually faded away. Bold in the United States is pretty much gone. We don't hear anything about Era liquid. Now Cheer is the latest product that could be on its way out." Bold is available nationwide in Lowes home improvement stores. I am not sure why it's done that way, but any retailer can stock it (a P&G rep told me) but it's not a nationally focused brand according to them. Era on the other hand is available around here in many stores. Target, Bi-Lo, Harris Teeter all have it - $2.99 to $3.99 for a 50 oz bottle of regular, and Oxi-active, and Bleach-Alternative formula, plus a different scent version of the regular. Target has it in 75 ounce bottle too. Era seems to be enjoying a resurgence of some sort, at least in Charlotte.

Gordon
 
P&G Is Letting Cheer Down

By confusing the heck out of consumers.

Originally Cheer was the detergent for colours, while Tide was for whites. The former didn't contain huge amounts of OBAs, bluing agents and later bleach found in the later. Cheer also had "colour-guard" (ok, a little sodium perborate, meant to counter the chlorine found in most all US tap water),again designed to protect coloured clothing.

Then there was "all temperature Cheer" designed to wash in hot, warm and cold. The later two great for colours that would fade or bleed.

Now one can understand wanting to brighten up "dingy" colours, but now that many versions of Cheer contain OBAs and what not, along with bleach, what is the point...

Suppose P&G's research found that housewives weren't willing in huge numbers to have two types of detergent (one for whites, the other for colours), in their laundry-rooms so decided to make Cheer more of an all around product.

Problem for P&G is most of their detergents, especially Tide cost way more than competitors and consumers are finding paying more does not equal better results.

There are less than five major laundry product makers in the entire world. The three largest, P&G,Unilever, and Henkel fully control >70% of the market either themselves or through other owned brands. Adjusting for regional differences in laundry practice, water, soils/stains, and a few other variables, most detergents are quite the same these days in price catagories.

P&G launched "Acti-lift" technology in Europe/UK, and is now reformulating Tide and their other detergents to have this feature as well.

What is bugging detergent/laundry product makers of all stripes is that the market is a mature one. Just as with toothpaste, tooth brushes,and hundreds of other consumer goods aside from emerging markets, there isn't going to be much growth. So they all keep reinventing in the hope of continuing market share. It's either that or sell/drop under preforming brands. We saw this recently when names such as Biz, Oxydol, amoung others were sold off.
 
I LOVE CHEER FRESH SCENT POWDER

I use Cheer fresh scent powder on a daily basis, I buy it a Wally*World, or K mart. It does a great job on my heavy duty bath towels, no musty odor at all, and I finish off with Suavitel.
Mike
 
Cheer is all we have ever used

In 30 years of marriage, now we use the Cheer Free. Clorox added for whites, and for colors that need a boost, there is an Amway enzyme booster that I add sometimes.
 
Detergent Confusion

My God! There are something like 20 different flavors of Tide and that is all you see in the laundry aisle. "ORANGE"

I want a detergent that specifically says for "WHITES" and one for "COLORS" and one for "DELICATES"

(while the masses seem to want onedetergent to do it ALL, no punn intended)

Its gotten so you have to be a chemist to figure it out.

Malcolm
 

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