IIRC, In Japan
Cold water is the norm for laundry, and considering that culture's reputation for being "clean", would think if it didn't work well, they would have switched.
Remember there is "cold" and there is cold water. My Miele has a setting for cold that is "85F", which feels quite warm a moi. However if one is using tap cold water during a Maine winter, then things are going to be different.
Again, laundry chemistry of the four factors of good laundry practice teaches us that if one part is decreased, the others need to be increased to compensate. With proper detergent formulation and dosages one should obtain equal results when laundering in cold, warm or hot water.
Cold water detergents marketed today are always slightly stronger per dose than their warm water cousins. Tide Coldwater is slighly more powerful than normal versions of Tide. Remember back in the old days one was told to add more detergent if using cold water, well this takes the place of that advice.
There are also enzymes and bleaches that will work in cold water.For the most part powdered detergents with bleach have switched over to sodium percarbonate instead of sodium perborate because the former will bleach and sanitise in cold water.
When one is laundering items with heavy embroidery and or to minimise wrinkles and shrinking, will use cold water and so far so good.
A final word about water temperature and laundry disenfection:
While it is true washing in warm or hot water can remove more germs from laundry, it has really not as much to do with the temperature of the water, but the fact soils, oils and biofilms are easier often to shift with warm or hot water, thus taking germs (and the food they were eating), away down the drain. Not over loading a washing machine and thus giving water room to flow around and through textiles does much of the sanitising of laundry.
In order to "kill" germs in laundry, a washing machine would not only have to reach temps in excess of 195F, it must do so quickly such as with the steam fed commercial washers. Long gradual heating of water allows bacteria, moulds and so forth (which are living things by the way),to simply adapt to the changing condition. Some will in case themselves in spores or otherwise protect themselves from what are becoming inhospitable conditions. Soon as things calm down, they will reactivate and pick up where they left off, living.
Even the best standard European domestic washing machine cannot heat water as fast as a steam boiler fed washer, which, IIRC can go from cold to boiling in about ten minutes.