Last week, Procter & Gamble's CFO, Jon Moeller, spoke to investors in a conference call about the company's new product plans and dropped this tidbit:
"Looking forward we'll be launching Cascade Platinum in U.S. in January. This follows the successful share of building launch of Fairy Platinum in Western Europe earlier this year. Cascade and Fairy Platinum not only do an excellent job of cleaning dishes but they remove hidden grease in the dishwasher."
I'm among those who didn't know he had hidden grease in the dishwasher.
The first question that occurs to me is, can this possibly be a serious problem if the dishes themselves are clean?
Second, if the grease is hidden, how would you know if Cascade Platinum did anything about it?
"Looking forward we'll be launching Cascade Platinum in U.S. in January. This follows the successful share of building launch of Fairy Platinum in Western Europe earlier this year. Cascade and Fairy Platinum not only do an excellent job of cleaning dishes but they remove hidden grease in the dishwasher."
I'm among those who didn't know he had hidden grease in the dishwasher.
The first question that occurs to me is, can this possibly be a serious problem if the dishes themselves are clean?
Second, if the grease is hidden, how would you know if Cascade Platinum did anything about it?
