Ad,Ajax,All,Breeze,Bold,Cheer,ColdPower,Dash,Dazel,Dove,Dreft,Drive,Duz,Era,Fab,Fairy,FreshStart,Gain,Lux,Lestare,LaFrance,Oxydol,Octagon,Punch,Rinso,Salvo,SilverDust,Snowy,Supersuds,Surf,Trend,Vim,and Wisk are the ones I remember.My favorites were All,Dash,Salvo and Vim.I liked Fresh Start when it was originaly introduced and All's original formula rocked!For a while,Ajax,Fab,Fresh Start and Surf had the same aroma but Surf changed drasticaly and smelled like cat litter.I think the best HE detergenr performance wise is Wisk HE.I can use ANY regular detergent anad WiskHE to it and NO suds will build up.One time I deliberately poured an entire botle of TideHE in my Frigidaire front loader.Suds built up everywhere and it took 8 rinses to get them out.I did the same with WiskHE I saw very few suds and the second of three rinses was crystal clear water.I also tried mixing the WisHE with my favorite(Gain w/Bleach)formula and it was extreamly successful in controling the suds!!