"They say that they're building them in partnerships with leading appliance manufacturers... and we know where those get thier stuff from... so now I'm left wondering: are these really made in Britain... or just assembled in Britain?"
Probably just assembled. Perhaps they got some type of trade zone thing going where the pieces can come in duty free and assembled with enough UK labor to qualify as Made in UK (with parts from everywhere else in Europe). Element Electronics is supposedly building flat screens in Detroit with parts from............you guessed it, China.
Shinola watches are assembled in Detroit with parts from Switzerland. I think the watch band comes from FL but don't quote me on it.
"Ebac are going to have to do everything they can, people aren't exactly loyal these days, they'd rather choose a £100 beko than spend more
Maybe that's just me"
No, it's not just you. It's everyone especially on this side of the pond. Everyone is after the BBD, bigger, better, deal. Good quality products have been replaced with a hodge podge of cheaply assembled junk from godforsaken factories tucked away in the Far East. Or Mexico. Or anyplace that cheap labor can be exploited without any interference.
Heck, you can see it in their eyes when you describe a quality washer, sofa, table, stove, etc and when you mention the price, the wheels begin to turn.......how can I get it cheaper? Maybe there's something "just as good" only cheaper? Maybe I can get it on Craigslist or Ebay? Rather than rationally look at it as an investment, they're spinning gears trying to get it cheaper.
Sorry, I cannot drum up much sympathy for anyone these days who whines about not having money to buy quality products thus justifying they constant penchant for cheap.
Not when my local shopping mall is full, especially on weekends. Try getting into the Texas Roadhouse on a Friday or Saturday.
Not when the mobile bill with the share everything except your toilet paper runs over $200 a month.
Not when the local pedicure shop in the mall is full of ladies who just cannot seem to deign to paint their own toes.
Not when 3 out of the 5 major new car dealerships have not only thrived during this so-called "Great Recession" but have in fact expanded with new facilities. In fact, not ONE new car dealer in my town closed due to the "Great Recession".
Not when flat screen tellys are flying off the shelves.
Not when $700 Iphones fly off the shelves.
Anyway, I think I made my point. I totally understand when one has a low wage low or no benefit job. Obviously you buy what you can afford. The group I am referring to is the group that appears to have it all yet always looks to save a nickel. When one analyzes their spending habits, it's very easy to see that by being foolish with money, you can be "stuff rich, cash poor".
I hope this company can make a go of it. I really do. I would suspect that there are eager Britons willing and able to work building good quality appliances so long as the cheapskate with his bloated budget is willing to make some spending adjustments to afford said quality product.
Not when
