The newspaper ads mostly, everything was branded under their own brand names, and the print was way different from how I'd seen most ads...
We were not Sears people, however... I'd found myself in Montgomery ward way more often and even bought a lot of my own stuff there, even the family Maytag washer of 1992, in almond and an almond Whirlpool dispenser side by side fridge also in almond in a mini 22 cu. ft. so it would ft in our kitchen next to the designer series almond electric range mom bought, a private label proclaiming made by tappan...
I loved the small gifts and rewards I'd also get with my wards credit card, too--and had a service contract on my pioneer CD player covering its annual cleaning which worked for twenty years, though when wards folded, so,did getting it cleaned so a Cambridge player replaced it ten years ago, running perfectly so far without needing any service...
-- Dave