I used it early on when it first appeared on the shelves about five years ago.
I like the fragrance out of the bottle, but for some reason don't like the aroma it leaves behind on the fabrics. It also over-suds in a front loader. It would probably be ok in a non-HE top loader.
Since then I've found Costco's Kirkland "Environmentally Friendly" laundry liquid detergent works pretty good. It's a true HE detergent (unlike Ecos) and doesn't oversuds any more than any other liquid HE detergent I've tried (all liquids seem to suds more easily than HE powders, though). And the fragrance is relatively pleasant.