Fairy Snow Adds Inches.....

[launderess]

Of softness !

Haha, made you look!

 

[launderess]

I want that apron!

Along with some Fairy Snow!

 

[launderess]

Fairy Snow

With an Irish brogue....

 

[launderess]

Grandma Uses Fairy Snow In Her Rolls

Ok, want the washer and yes a box of Fairy Snow!

 

[vacbear58]

Fairy Snow

Laundress

I THINK Fairy Snow was our version of Cheer, somewhat cashing in on the long established Fairy household soap and to a lesser extent Fairy Liquid (washing up liquid).

The Joan and Leslie adverts ran from round 1962 to 1967 - this is an early one and one of the very few that I have seen to have a manufacturer's endorsement - the machines used were mainly Hoover and often single tubs, I can only one incident of Hotpoint, a variety of Talent machines (the successor to Rolls after it went bust, machines were never sold under that brand but a variety of others) and it may well stake a claim to have the only sighting of a Dutch Stockvis machine - they actually claimed it was American! The ads are reasonably timeless and its hard to work out a continuity although Joan's hair style gets somewhat simpler as they go along, but they pretty much kept to the same format.

You would not want a Rolls, they were for the most part downmarket machines (initially sold "direct from the factory") and not particularly well rated, and it would tangle nearly as badly as a HM.

I cannot be sure but I think the colour advert was not the first version, I seem to remember a version which featured a Colston Coronet (actually a descendant of the Rolls) from around 1974 - it was while I was still at school, but its over 40 years ago so I may have it wrong. What WAS unusual, as far as I can recall, was that it was the first or certainly amongst the first UK commercials to feature a non-white actress in any form.

Al

 

[jamiel]

Given the USP of softness think that Fairy Snow was Ivory Snow, that is, unbuilt soap powder with some brighteners added...softness from the scum and incomplete rinsing.

 

[launderess]

Ivory Snow Is Probably Spot On

Cheer by the 1960's was long a detergent marketed at first for its blue color (bluing). Later P&G positioned it as a detergent for colors (with Colour-Guard).

Ivory Snow both flakes and later powder was marketed as having a "built in fabric softener" and washing "softer than detergents". However the main niche was baby's laundry.





Thanks Al! Your comments were great and as always spot on!

It always amazes me how still late into 1960's or so many British housewives were still saddled with twin tub or such washing machines. By that time over here they were fast becoming a novelty, used by those who lacked space (or permission if in a rental) for a full sized unit.

 

[launderess]

"softness from the scum and incomplete rinsing"

Seeing those Fairy Snow commercials actually prompted one to haul out the Hoover TT for an airing. Used soap gel made from Kirkman Borax Soap and while won't bore with details things smell divine.

Soap scum and residue can be kept to a minimum if one knows what one is doing. After much labor and hot water finally bunged the load into Miele for a final rinse and spin; water was crystal clear coming out of the drain hose...

 

[launderess]

The Randalls

Also known as "Joan and Leslie" apparently were a husband and wife in real life who starred in a British television sitcom. Quite famous they were it seems:

http://www.comedy.co.uk/guide/tv/joan_and_leslie/

http://www.comedy.co.uk/guide/tv/joan_and_leslie/trivia/

The couple later divorced and while Joan Reynolds eventually gave up acting, Leslie Randall is still with us and has an impressive CV.

http://www.theguardian.com/tv-and-radio/2011/jun/30/joan-reynolds-obituary

http://www.imdb.com/name/nm0709633/