This Was....
....A late '50s/early '60s thing. Lucille Ball and Desi Arnaz did at least one commercial for them on the Lucy-Desi Comedy Hour, under their sponsorship contract with Westinghouse.
In the commercial I remember, one of them (I think Desi) pulls out the center drawer, to be accused by Lucy of breaking the appliance. She's then reassured that the new Westinghouse refrigerator is supposed to be like that, to her broadly over-acted relief.
We remember the I Love Lucy shows as comedic genius. The commercials with Lucy and Desi were anything but.