Ah, Well...
...One of the things about the old McDonald's food was that there was actually a time when we hadn't had it before, so it was something new and exciting. The more you get of something, the less exciting it is, which also explains an awful lot of peoples' love lives.
The other thing is that the food police have forced changes on McDonalds that may have some health benefits, but which have changed the taste. The fries used to be cooked in beef tallow, which was not good for anyone, but it was delicious. I don't know why people go around today expecting McDonald's food to be good for them, anyway - it stands to reason that red meat, carbs and fat are something you should consume in moderation.
I well remember when McDonald's was something new, and our parents were cautious about it. We got it as an occasional treat, but parents were careful to see to it that good, balanced home-cooked meals were the backbone of our diet. It seems to me that they had it right - fast food should be a treat, not a way of life.