The Persil dichotomy!
Just to reiterate the difference between the Persil branded products:
Unilever acquired limited rights to the use of Persil as a brand in several markets back in the 1920s. Lever Brothers entered a marketing agreement with Henkel that allowed it to sell the original Persil product in the UK, Ireland, France and elsewhere. This carve up remains today.
I'm not sure what the situation would be in the USA, it's quite possible that Unilever may own the rights to the Persil brand in the US and Canada too!! I don't know how far the carve up extended.
Unilever own the Persil trademark in the UK, Ireland, France and New Zealand.
In the UK, Ireland and New Zealand they use it to market their premium laundry detergent products. In the UK there is also Persil washing-up liquid (Dish liquid) - in Ireland it's Quix and I don't know what Unilever's dish detergents called in NZ.
In France Persil is a specialist Unilever detergent that contains natural ingredients and natural Marseilles soap (Savon de Marseilles)
Elsewhere, Persil is a Henkel brand and is usually used to market Henkel premium detergents.
