Frigidaire Colors

[pulltostart]

While looking through Ebay for a particular Frigidaire ad (which I did not find), I ran across this ad for two striking Frigidaire colors:  Matador Red and Biscayne Blue.  The ad states the date as 1967.

 

Has anyone actually seen a Frigidaire appliance in either of these colors?

 

lawrence

Pardon Our Interruption...

 

[norgeway]

I have the same ad

Never saw either color, but they sure are more interesting than baby s#$% yellow or vomicado!!LOL

 

[danemodsandy]

OMG!

In the '70s, I had an apartment with those exact cabinets and the identical pulls. Appliances were, however, plain White - Hotpoint for the fridge and DW, with a range made by Brown - all of it BOL.

The Hotpoints were fine. The range was a whole 'nother story....

P.S.: That's the third manufacturer known to have introduced a blue in '67. Whirlpool had Edged Sapphire Blue, Kenmore had Shaded Slate Blue. We think of colors going right from the pastel era of Pink, Turquoise and Yellow right to the muddy hues of the Avocado/Harvest years, but there was obviously an attempt to do something different for a little while there.

Too bad that Avocado and Harvest won out, rather than these attractive blues and reds.

 

[hydralique]

Love, love, love that Biscayne Blue!

 

[appnut]

That blue reminds me a whole lot of cadet blue!  I like the poppy red better than the above. 

 

[laundromat]

I've seen all the different colors in Frigidaire products. In Philadelphia, there was the Frigidaire Sales Corporation . There, I was shown the many different Frigidaire colors in different appliances they had on display that were current, past and possibly future. Turquoise was the most popular and harvest gold the least. There was doe skin, beige, and matador red was the most popular one ordered. Like poppy red,there were only specific models available in that color but had to be special ordered. Rarely in stock because the sellers had no idea of what the demand would be. Once it got popular,poppy was ordered for in stock inventory. Especially washers and dryers. And, there were more specific models chosen to have poppy available in color. By 1973, the choices were :

Snowcrest White
Harvest Gold
Avocado Green
Coppertone
Chrome ( only on sellect built ins)
Poppy Red

The original colors of the 70s by GM had shadow edging darker on the edges then the center of each side and front panels and the tops. Beautiful in the right setting. Ugly in the wrong.

 

[gansky1]

I have a magazine article from one of the shelter mags, dated 1968 or 69. One of the rooms pictured in the laundry-room feature was one of the wife of a Frigidaire engineer. She had a WXN washer (variable speed - X) and matching Custom Imperial dryer in that red pictured above. They referred to it as a "prototype" color.

I need to dig that file out and scan it for our consumption and enjoyment. I've saved laundry room features from mags for years, always my favorite articles.

 

[circlew]

Sandy, those cabinets remind me of those made by the Long-Bell division of International Paper Co. Sears had then in their catalogs for several years.

I never personally saw the Matador Red or Biscayne Blue appliances, but I have seen them in Honey Beige. When I worked at a store that sold Frigidaire ('77), I remember seeing those colors listed in the parts book. From what I remember, the same red and blue also each went by another name, but can't remember what they were. There was also an interesting shade called Tahitian Green, that to me was more attractive than Avocado.

 

[danemodsandy]

Tom:

The apartment those cabinets were in was in a huge '70s apartment complex. Nicest apartment I ever had - really huge and nicely done. But it was in Nowheresville (Buford Highway in Atlanta, before that area became problematic), with no one who wanted to be a real neighbor. It was like living in a Holiday Inn or something, very impersonal.

I hear you about the Tahitian Green being more attractive than Avocado. Of course, the color of road kill is more attractive than Avocado....