Here in St. Louis
When I moved to St. Louis twenty years ago, I was surprised to discover that St. Louisans do not use the terms "white trash," "cracker," "hillbilly" or "red neck." Instead, they use the term, "hoosier" (spelled with a lower case "h," so as not to offend those from Indiana. As far as I know, the term was never intended to spout off any sense of superiority over those from Indiana. After all, Missouri certainly has no reason to consider itself better than Indiana.)
Actually, St. Louis has several different varieties of hoosiers, so sometimes St. Louisans specify which one they are referring to, e.g., South Side hoosier, etc.