My mom's Bradford had a side-opening lid...
I preferred side-openers enough that I was in an appliance store long-ago that had nearly-ALL back-openers (Whirlpool, Maytag and Hotpoint) other than that the dealer at least sold Frigidaire and Norge machines, that opened to the left...
So there were a few of those and at least one White-Westinghouse, but it was a completely BOL, and even had the logo (and maybe some, or all, of the of the timer dial) written in RED...! It didn't have any higher-up ones, despite the fact that I think it was a W-W dealer, though its main Name-Brand competitor had GE, and a more fuller line of White-Westy's, though Admiral in place of Norge, and probably no Frigidaires, but at least Whirlpool and Maytag...
Both dealers had Tappan and Caloric dishwashers and ranges, in addition to the brands listed above for every major home appliance...
I remember how disappointed I was that General Electric (other than my grandma's machine) and Hotpoint (the later '70's, onward) even went to back-opening lids, and probably didn't care for the Kenmore lids that just didn't fold flat...
-- Dave