imagination powered
Looking through that catalog still gets me excited even to this day. The thing I like about these toys are that they are imagination powered. With a few model Tonka trucks, you could be building a tall skyscraper, or a highway, or some other magnficent creation. GI Joe, of course, you were fighting for America. The thoughts where your mind would carry you and what you could do were limitless. Toys should inspire young minds to think and create!
Just about every toy today contains batteries, and makes noises, lights up, etc. Sort of takes away the idea of creating these things on your own. Usually falling on the heels of televison and movie shows, today's toys come with "canned" stories behind them. The imagination behind the toy has already been done. Most kids these days can tell you the story behind their favorite toy, but if you ask many different kids, you will get the same story...becasue it's fed to them from the manufacturer.
I was a child in the eighties, at the dawn of the electronic era, and toy "series" (trans-formers, He-Man, Voltron, etc) Although this catalog was published before my time, Most of these toys were still very similar and popular when I was growing up. Electronic toys were not really that common even then..there was only the Atari 2600 game console, and the popular Texas Instruments "Speak & Spell" My favorite toys were the old standbys. I had fun "building" all sorts of stuff in the sanpile in the backyard, or rescuing people from crashes on the highways with my ambulance and tow truck. Lego bricks will always be my favorite, and that of many a child engineer!