jt1985
New member
Spotted this commercial on YouTube.
Henkel releases Persil in Mexico
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jt1985
New member
The boxes of Persil "sensitive" I nabbed ages ago give directions in both English and Spanish, so assume product was sold in Mexico that long ago.
jt1985
New member
Mexican Persil
I've looked into it and realized that it's a totally new Persil. A detergent developed with German technology, made specifically for the Mexican consumer. With the new Persil launching soon, Henkel is repositioning it's other brands. Viva's now a midtier brand, MAS is specialized and 123 is still the value brand.
Will check Rancho Liborio and Avanza here in Denver over the next few weeks.
I've looked into it and realized that it's a totally new Persil. A detergent developed with German technology, made specifically for the Mexican consumer. With the new Persil launching soon, Henkel is repositioning it's other brands. Viva's now a midtier brand, MAS is specialized and 123 is still the value brand.
Will check Rancho Liborio and Avanza here in Denver over the next few weeks.
Oh I am wondering if they will have that at the Mexican grocery stores here in the States. And I wonder just how much they will charge. I did pick up a bag of 123 and it does a decent job. If they do come in cheaper than Persil that one gets and pays dearly for from Miele then I will buy the cheaper stuff. Why pay more!
jerrod6
Well-known member
Made just for Mexicans?
What do Mexican consumers want that German consumers do not?
What do Mexican consumers want that German consumers do not?
The Dial name has been replaced by Henkel on back of Purex products. Wouldn't be surprised to see Persil debut here on grocery shelves.
Henkel Products on NA shores
Supposedly they "have no plans to bring Persil to the North American market" just yet.
Not sure why but as you say they seemed to be trying to take Purex out of the budget brand and into the mainstream. In Canada it seems to have worked. Last month Purex was the number two best seller in the laundry segment.
I want to see P&G get some real competition and up here and Henkel bringing their tech and patents looks to be the only one that can do it.
Supposedly they "have no plans to bring Persil to the North American market" just yet.
Not sure why but as you say they seemed to be trying to take Purex out of the budget brand and into the mainstream. In Canada it seems to have worked. Last month Purex was the number two best seller in the laundry segment.
I want to see P&G get some real competition and up here and Henkel bringing their tech and patents looks to be the only one that can do it.
aldspinboy
Well-known member
I wish all AW members could come together to the feild of washers just like in that commercial you posted, I think would be a blast.
Would be nice if the detergent gets here in the US.
Darren k.
Would be nice if the detergent gets here in the US.
Darren k.
