Hey Robert - love the display pic!
foreverbetter.co.uk is a Miele-sponsored site where they post all the positive Miele-related discussion from YouTube, Twitter, and websites like AW.org! Miele also has its own Twitter and YouTube accounts. They have someone who scours the internet for all Miele-related posts, photos, videos, reviews etc, and brings them all together on one site, to help promote the brand and its products.
Earlier this week, for example, I was delighted to find that they'd posted my video and review of their S7 vacuum cleaner!
Miele are one of several brands - Dyson being another - who are beginning using public sites like YouTube, Twitter, etc, as a new tool to locate a captive audience and publicise and promote themselves outside of their own websites. It's also a great way for them to gage public opinion of their products.
It's a really clever tactic, and I'll be interested to see how it develops!