Bess Meyerson was also the pitchwoman for other Colgate products, such as "Florient" air freshener
Locally in NY area, we had Gloria Okon for Arnold Bakeries, Susan Strong for Colgate's short lived "Burst" detergent,
Sheila MacRae for "Punch" Detergent ("Colgate's knockout detergent that puts the enzyme power of presoaks - POW, right in your washer"), Dennis James/Martha Wright for "Cheer" ("there's been a change in Cheer", Arthur Godfrey for Axion pre soak