Cold water... I used to work at a place where poor people could stay for a few months if they didn't have a place to live.
We had a laundry room where people could wash their clothes and bed sheets but for some "economy" reasons they weren't allowed to use the dryer on nice days and they weren't allowed to wash with hot water either... The hot water faucets to the washing machines were always closed!
And here, even in the summer, tap water is very cold because pipes have to be very deep in the ground to avoid freezing in the winter.
I often talked to my coworkers about that and told them we should change that and allow warm and hot water washing, and that bed sheets should even be washed in hot water for sanitary reasons but they refused (and they apparently all used extremely cold tap water to wash their clothes at their home!). Until there was a problem with people having skin diseases which required that they wash their bed sheets and clothes in hot water to avoid spreading their disease!
But still coworkers seemed to have something against that and I think they had been conditioned to wash with cold water by all these cold water detergent ads that I remember seeing on TV back in the eighties!
Sorry for the french language ads, but I think most will understand just with the images!
<object width="420" height="315">
<param name="movie" value="
http://www.youtube-nocookie.com/v/DKBNyX84j7c?version=3&hl=en_US" />
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="420" height="315" src="
http://www.youtube-nocookie.com/v/DKBNyX84j7c?version=3&hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed>
</object>
<object width="420" height="315">
<param name="movie" value="
http://www.youtube-nocookie.com/v/vTM7C64wg_k?version=3&hl=en_US" />
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="420" height="315" src="
http://www.youtube-nocookie.com/v/vTM7C64wg_k?version=3&hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed>
</object>
<object width="420" height="315">
<param name="movie" value="
http://www.youtube-nocookie.com/v/bXWcioOP9rQ?version=3&hl=en_US" />
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="420" height="315" src="
http://www.youtube-nocookie.com/v/bXWcioOP9rQ?version=3&hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed>
</object>