If you go to page 56, there is an interesting table of advertising spending on P&G brands in 1961. Some of the brands are intriguing---ever heard of Tide Readi-Paks or Bridget Liquid Detergent?
Interesting view of P&G brands in 1961
- Thread starter jamiel
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That is fascinating. They spent more promoting Gleem than they did on Crest! Gleem seems to be a dead brand now.
Tide Radi-Paks had such a small budget I'd guess it was just being test marketed.
Big Top peanut butter was the brand they purchased and changed to Jif, which at the time of the article was being promoted as a "peanut spread" because it didn't contain enough peanuts to satisfy the Department of Agriculture's definition of "peanut butter."
Tide Radi-Paks had such a small budget I'd guess it was just being test marketed.
Big Top peanut butter was the brand they purchased and changed to Jif, which at the time of the article was being promoted as a "peanut spread" because it didn't contain enough peanuts to satisfy the Department of Agriculture's definition of "peanut butter."
Jif Peanut Spread
We were not allowed to buy Jif when we were kids because it had too much fat and sugar in it, Our Father also would not buy crap like Miracle Whip either because it was not real mayonnaise.
Crappy processed foods appeared a long time ago
John L.
We were not allowed to buy Jif when we were kids because it had too much fat and sugar in it, Our Father also would not buy crap like Miracle Whip either because it was not real mayonnaise.
Crappy processed foods appeared a long time ago
John L.
arbilab
Well-known member
Skippy or nothing back then. Kroger house crunchy now.
Speaking of crest, worst tasting toothpaste of the lot when it came out.
Brisk [Bristol-Myers?] was much better but lost to crest. Ipana was better yet but didn't ride the fluoride bus into the future.
Speaking of crest, worst tasting toothpaste of the lot when it came out.
Brisk [Bristol-Myers?] was much better but lost to crest. Ipana was better yet but didn't ride the fluoride bus into the future.
We were a Skippy household. Colgate was and still is out toothpaste. My uncles household were Crest users. It tasted so strange to me. Hellmann's was our choice mayonnaise. God help you if you dared buying any other brand. Last year I switched to Dukes when it became available here. Yup, I saw the light. A superior mayonnaise. No to Miracle Whip and it's ilk. I've never liked sweet dressings.
Big top pb ......
So I barely remember big top pb. We never bought that brand as a kid. But I had to Google it anyways and came up with this pic. Low and behold it answered where all this glassware I inherited came from! Apparently my wife's family bought big top pb years ago and collected the glassware. [this post was last edited: 5/4/2021-20:13]
So I barely remember big top pb. We never bought that brand as a kid. But I had to Google it anyways and came up with this pic. Low and behold it answered where all this glassware I inherited came from! Apparently my wife's family bought big top pb years ago and collected the glassware. [this post was last edited: 5/4/2021-20:13]
I recall that when Crest first came out many thought that children shouldn’t use it because people were still fearful of what the effects of fluoride might have on kids. And it did have a terrible flavor to it, perhaps this was to reinforce that it wasn’t meant for kids. We mostly used Colgate, primarily because my Mom had been a secretary for an executive at Colgate-Palmolive in Emeryville when my parents were first married. She was a loyal Colgate Palmolive consumer.
We always bought either Skippy or Peter Pan peanut butter, usually smooth. And Best Foods was ALWAYS the only mayonnaise in our fridge. Never Miracle Whip! Mom thought it was low rent. My paternal grandparents always had Miracle Whip and I loved it on white Wonder bread with Pickle and Pimento Loaf whenever I was visiting them.
Today I still only buy Best Foods Mayo. But our peanut butter is currently Target Good and Gather Chunky and its the BEST PB I’ve ever tasted. For many years now I’ve been buying the store brand of chunky PB at whatever store I shop at.
Eddie [this post was last edited: 5/4/2021-16:11]
We always bought either Skippy or Peter Pan peanut butter, usually smooth. And Best Foods was ALWAYS the only mayonnaise in our fridge. Never Miracle Whip! Mom thought it was low rent. My paternal grandparents always had Miracle Whip and I loved it on white Wonder bread with Pickle and Pimento Loaf whenever I was visiting them.
Today I still only buy Best Foods Mayo. But our peanut butter is currently Target Good and Gather Chunky and its the BEST PB I’ve ever tasted. For many years now I’ve been buying the store brand of chunky PB at whatever store I shop at.
Eddie [this post was last edited: 5/4/2021-16:11]
Often the store brand peanut butter comes from Kroger--they've got the "private label" peanut butter business sewn up. Starting to see some coming from Canada; that is probably from the Kraft plant (Kraft is a big peanut butter brand up north, oddly!)
kenmoreguy89
Well-known member
Tide Redi-paks....
Interesting.
Cloth like sachets filled with powder perhaps!?
Interesting.
Cloth like sachets filled with powder perhaps!?
kenmoreguy89
Well-known member
Who knew!
That is so cool! I thought that the starch dissolving wrappings were only only a modern thing. It turns out it was well known even in early days!
As for Salvo and Vim tablets I'm not quite sure why they disappeared.
Probably because the well thinking housemaker of old soon realized that pre-measured is yes convenient but not exactly saving.
Because as for today pods it could be that when one pack is too less two packs will be too much for some loads.
Tablets on the other hand still gave some more dosing flexibility...
I googled Tide Redi paks and indeed it looks like they also had a dissolving film...
What hits me watching the Hum detergent now is that in the commercial they feature top and front loader washing machines, and advertise low sudsing, while in the Tide redi paks package you could specifically read that for front loaders regular Tide powder is recommended.
I imagine it has something to do with the froth and dosing, a redi Pak would have been too much in a FL.
Lever instead has been known to be less sudsing than P&G's stuff and or pay more attention to the sudsing.
All detergent advertised just that in their early laundry detergent commercials.
P&G beside Dash looked like did not care much of froth and anyway looked like it was more about giving clear rinses rather than avoiding suds blobs and suds limiting washing action.
It still is today, Unilever stuff suds way less than P&G's even here in Europe. That is a caratheristic I have always encountered using Unilever powders.
[this post was last edited: 5/5/2021-07:43]
That is so cool! I thought that the starch dissolving wrappings were only only a modern thing. It turns out it was well known even in early days!
As for Salvo and Vim tablets I'm not quite sure why they disappeared.
Probably because the well thinking housemaker of old soon realized that pre-measured is yes convenient but not exactly saving.
Because as for today pods it could be that when one pack is too less two packs will be too much for some loads.
Tablets on the other hand still gave some more dosing flexibility...
I googled Tide Redi paks and indeed it looks like they also had a dissolving film...
What hits me watching the Hum detergent now is that in the commercial they feature top and front loader washing machines, and advertise low sudsing, while in the Tide redi paks package you could specifically read that for front loaders regular Tide powder is recommended.
I imagine it has something to do with the froth and dosing, a redi Pak would have been too much in a FL.
Lever instead has been known to be less sudsing than P&G's stuff and or pay more attention to the sudsing.
All detergent advertised just that in their early laundry detergent commercials.
P&G beside Dash looked like did not care much of froth and anyway looked like it was more about giving clear rinses rather than avoiding suds blobs and suds limiting washing action.
It still is today, Unilever stuff suds way less than P&G's even here in Europe. That is a caratheristic I have always encountered using Unilever powders.
[this post was last edited: 5/5/2021-07:43]
Further in the story in this magazine it talked about how P&G's modus was (and is) to maximize the overall P&G profits by blanketing every bit of the market with products...to answer any possible need (hi suds/low suds/blue suds/perfumed suds/mild suds/bleach suds and on and on and on). Everyone there (they called them Proctoids at that time) was into this mantra.
An OLD joke
My MOTHER, who would be 91 if she were alive today, told me this joke years ago...
Q: Why did the woman take a box of DUZ to bed with her?
A: Because DUZ.... DOES EVERYTHING !!
My MOTHER, who would be 91 if she were alive today, told me this joke years ago...
Q: Why did the woman take a box of DUZ to bed with her?
A: Because DUZ.... DOES EVERYTHING !!
Tablets
Have a NOS box of Vim tablets in my stash that haven't bothered with so cannot say, but know from reading about Salvo one main issue was the things often fully didn't dissolve in wash.
Since most American homes had top loading washers one had to endure sound of those "hockey pucks" being batted about during wash. However more importantly one wasn't getting full cleaning power in wash because detergent didn't fully dissolve. Even worse since things stuck around for the rinse that was fouled as well.
About a decade or so ago now P&G among others tried tablets again (Tide, Wisk, Purex....), and things didn't go as planned. One by one all were removed from market.
https://apnews.com/0270356d24c9d895...s the first to,tablets didn't always dissolve.
We discuss Salvo tabs often enough here in the group.
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?72112_7
en.wikipedia.org
Have a NOS box of Vim tablets in my stash that haven't bothered with so cannot say, but know from reading about Salvo one main issue was the things often fully didn't dissolve in wash.
Since most American homes had top loading washers one had to endure sound of those "hockey pucks" being batted about during wash. However more importantly one wasn't getting full cleaning power in wash because detergent didn't fully dissolve. Even worse since things stuck around for the rinse that was fouled as well.
About a decade or so ago now P&G among others tried tablets again (Tide, Wisk, Purex....), and things didn't go as planned. One by one all were removed from market.
https://apnews.com/0270356d24c9d895...s the first to,tablets didn't always dissolve.
We discuss Salvo tabs often enough here in the group.
https://www.automaticwasher.org/cgi-bin/TD/TD-VIEWTHREAD.cgi?72112_7
Salvo (detergent) - Wikipedia
kenmoreguy89
Well-known member
Uh yeah! I now remember reading about those tablets being hard to dissolve.
In fact by looking at them they indeed look like they are not meant to just crumble as they get wet but a long dissolving like a piece of bar soap would.
And I can imagine it being a big problem, not only about the noise and not that in a front loader they wouldn't give less noise and washing problems.
And yeah they re proposed the tablet form in the US some time during the 90s.
Tide tablets were exactly the same shape and size as Ariel-Dash were/are here in Europe.
And over here they also almost disappeared.
Italy was the first country removing tablets.
They still survive in some countries but are now a rare sight.
Anyway 90% of European tablets are fast dissolving are/were meant to dissolve in the drawer only the Lever tablets (not aware if they still exist, they were common in UK, I think lever persil still makes 'em) had to be put in the drum and came with a net as they would often get stuck between the glass door and boot.
I recently used the tablets sold in my town from this French chain supermarket I think it's the only supermarket in Italy that still sell tablets. Oh no wait, coop as well should still sell the store brand tablets made from McBride in Barrow UK.
You find a couple place with Dixan-Persil tablets but they are so expensive and nobody carries them anymore
I admit I use tablets from time to time. Of course I have no problems splitting one in half for proper dosing but again not as versatile as a powder detergent.
There is only one kind of tablets today that does not dissolve as soon as water hits them and
are the Spanish big fine pressed powder kind in tubes (becoming always more rare as well).
It's not like they go on tumbling for ages but they take their 5-8 minutes to get dissolved.
I like them but if used in a front loader beside the Clara/asko etc with no boot or a top loader they tend to get stuck.
In fact by looking at them they indeed look like they are not meant to just crumble as they get wet but a long dissolving like a piece of bar soap would.
And I can imagine it being a big problem, not only about the noise and not that in a front loader they wouldn't give less noise and washing problems.
And yeah they re proposed the tablet form in the US some time during the 90s.
Tide tablets were exactly the same shape and size as Ariel-Dash were/are here in Europe.
And over here they also almost disappeared.
Italy was the first country removing tablets.
They still survive in some countries but are now a rare sight.
Anyway 90% of European tablets are fast dissolving are/were meant to dissolve in the drawer only the Lever tablets (not aware if they still exist, they were common in UK, I think lever persil still makes 'em) had to be put in the drum and came with a net as they would often get stuck between the glass door and boot.
I recently used the tablets sold in my town from this French chain supermarket I think it's the only supermarket in Italy that still sell tablets. Oh no wait, coop as well should still sell the store brand tablets made from McBride in Barrow UK.
You find a couple place with Dixan-Persil tablets but they are so expensive and nobody carries them anymore
I admit I use tablets from time to time. Of course I have no problems splitting one in half for proper dosing but again not as versatile as a powder detergent.
There is only one kind of tablets today that does not dissolve as soon as water hits them and
are the Spanish big fine pressed powder kind in tubes (becoming always more rare as well).
It's not like they go on tumbling for ages but they take their 5-8 minutes to get dissolved.
I like them but if used in a front loader beside the Clara/asko etc with no boot or a top loader they tend to get stuck.
