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Heavy Duty in quotes

I think that is just flourishes on the H and the Y.

It does remind me of a friend who worked in a seafood restaurant. The manager wanted to put TRY OUR "FRESH" SHRIMP on a portable sign to drum up business. My friend had a terrible time talking him out of it.
 
Honey, I Blew Up the Picture!

And you're right - it is those idiotic Ye Olde Englishhe flourishes on the "H" and "Y." That nonsense got very popular around 1968 and hung around for years. Glad it's gone.

However, I still find the photo scary - when you consider WCI's concept of quality, you have to wonder what on Earth could they have meant by "Heavy Duty" - a slightly better grade of spit and chewing gum?
 
There was an ad for Kelvinator & Tide, that featured a very TOL harvest gold Kelvinator washer... (My sister unfortunately cut up part of th washer in the ad, getting a brownie recipe of the back page behind it...!)

Of which a friend of mine had an avocado TOL one just like it, set off to the side of the basement, obviously not used; his mom had a newer (though not as high-endy) Whirlpool set...

-- Dave
 

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