Kelvy Foodarama commercial on Youtube

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I love it

I would love to have one of those.

I get a kick out of 50's commercials. The old car commercials were the same: Women in evening gowns, men in tuxedos dancing around the cars, or appliances. Hmm...Maybe I need to wear a tux next time I photograph my 50's kitchen. Naah, my friends already think I'm weird enough...
 
Women in evening gowns, men in tuxedos

I always liked that about the 50s.

Every ordinary thing looked and felt like a Broadway premiere.
 
I always liked that about the 50s - I agree

The 50's seemed to portray such optimism and innovation. Also, people were not as affluent as now, so an appliance was a really major purchase, none of the disposability like today. As such, appliances had to have style and durability. They represented an investment and advertising reinforced that perception.
 
Thanks for sharing those Pete and Greg. My aunt had that very same Foodarama. I remember the day that she got it. All the relatives went over to see it. She had that refrigerator for a good 25 years and it looked like brand new when she got rid of it. In those days getting something like that was very special. Interesting note that they mentioned frozen soup, any one remember those? They were made by Campbells and were quite good. You are so right Greg, he is a "hottie"
 
What a dream

What a dream of a kitchen come true...
What a wonderful setting for you...
And what makes it greater... It's ALL KELVINATOR!
Most modern, most useful, most new!

If you ask nice, I'll sing a Hotpoint song for you too.. :D

(Say goodnight Keely)
 
Oops.

I didn't realize that I just resung the commercial that WAS the original post.
And I thought I was being somewhat original as I actually Do have that lyric memorized.

Forgive me, I had a glass of wine.
Say goodnight GRACIE..
(goodnight).
 
Probably not since the 1950's or maybe early 1960's was the release of new car models in America such a big deal as well. People (entire familes, not just the men), got on their Sunday best to go down into down and see the "new for 1956 Chevrolet".

While people may not have been as "affluent" as today, it really is hard to compare the 1950's era with 2007. The post war years were VERY good for most Americans. Certinaly those who were around and suffered during the Depression saw the 1950s as a time of plenty. Between the GI Bill, war production factories now churning out consumer goods of all sorts, and so forth things were pretty good. People also then tended not to carry as much debt. Today, most people are only living the lifestyle of their fathers or grandfathers by heavy use of credit.

The 1950's were about marketing to a sort of new American affluence and how new techology would "free" people from the old hard living ways of the past.

L.
 
The Fabulous Foodarama

Used to have a neighbor in my old neighborhood who had a Foodarama that looked something like the one in the TV ad...in fact, I think every appliance in the upstairs kitchen of the neighbor's house was a Kelvinator (and there was an ABC-O-Matic washer in the basement!).

Not only that, he had a '53 Nash Ambassador Custom sedan (the '52 Golden Airflyte body) which was the first Nash/AMC car I ever saw up close and personal--and sparked a personal interest in AMC products)...
 

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