Ben and washertalk:
Ben:
Thank you, thank you, THANK YOU! I've been looking for this brochure for some time, and here it is, for free! I really appreciate your sharing this.
washertalk:
The reason for offering both brushed chrome and stainless was that appliances made of both materials were offered back then, and the two metals are of slightly different colours. Chrome has a bluish cast, and stainless is a bit more brown. Brushed chrome was a slightly cheaper alternative to stainless used by a lot of manufacturers back then. Given that KitchenAid was marketed to a more upscale (read: pickier) consumer, it made sense to offer a match for both materials. Believe it or not, there are people who can spot the difference from thirty feet away, and there is no one more obsessive than someone building a high-end kitchen. Also, KitchenAid was likely to be specified by high-end architects, who are even more particular than most consumers. KitchenAid was the very best you could buy at that time; there was no competition from luxury imports like Asko or Bosch then.