Brett , I think you are right.
I look for the kitchen aid laundry line to become the TAG. label. Prolly most folks do not pay as much attention to all this as some of us. IIRC at one time or maybe now, wasnt RCA and GE Television the same Thing? Then there were GE laundry appliances labeled as RCA. Whirlpool has ended up with the POWER names, Kitchenaid dishwashers and Maytag laundry equipment. I would imagine some consumers are unaware of all these mergers and acquistions. But they are aware of brand names. alr2903