The company that my friend who acquired these amps for is a full service media company. When you buy a system from them, you get a interior designer, a construction crew(in case any walls need to be moved), an electrician, a dedicated electronics guy to help you select the proper balance of components (brand name and model).
Most of the media rooms they install top $100K in price. What is really surprising is that when it comes time to select the electronics, most of the people don't care what they get. Usually the answer is "I don't care what it is or what it costs, it HAS to look GOOD and be very impressive!" Oh, and also "send the bill to my accountant" is commonly heard as well.
It's all about the looks. Image. I was always told that if you have to worry about your image...you don't have one!