I wear a lot of black both at work and at leisure, so a page headlined "Don't Be Afraid Of The Dark" in this month's Details caught my eye. As you might expect, it sang the praises of black jeans as the hot denim trend of the season. I've been wearing black jeans for 40 years and have watched, unfazed, as they fell in and out of fashion's favor several times.
Anyway...Frank Pizzurro, owner of Brooklyn Denim Co., was asked to give his expert advice on laundering jeans. Here's what he had to say: "We are not big fans of never washing your jeans." (Aside: Such a school of thought actually exists?)
"Our suggestion is to wear them for three to six months. At that point, wash in cold water, inside out, with a small amount of mild detergent; rinse thoroughly and hang dry."
My first inclination leans toward disgust. No, wait; horror. Horror and disgust.
Does anyone out there really wash their jeans only once every three to six months...or never?

Anyway...Frank Pizzurro, owner of Brooklyn Denim Co., was asked to give his expert advice on laundering jeans. Here's what he had to say: "We are not big fans of never washing your jeans." (Aside: Such a school of thought actually exists?)
"Our suggestion is to wear them for three to six months. At that point, wash in cold water, inside out, with a small amount of mild detergent; rinse thoroughly and hang dry."
My first inclination leans toward disgust. No, wait; horror. Horror and disgust.
Does anyone out there really wash their jeans only once every three to six months...or never?
