In the capitalist world, companies have to "lead by example". The company that makes the best product will sell the most of it. That's just a fact of life. If everyone sells a shoddy product, it won't take much for someone else to come in and eat their lunch.
I think Alliance is doing that. They're expanding their factory because they can't keep up with the demand. If they eventually start outselling the large manufacturers, they'll start taking notice and they'll have to step up their game.
Keep in mind that when someone gets burned on a $1200-$2000 machine, they won't forget it and they'll start looking at another manufacturer. Maybe they'll even start asking questions on forums like these, or maybe they'll Google it.
There has to be a bottom to the whole cost cutting thing.
Big box stores don't want to sell stuff that doesn't make them money either, especially if consumers keep returning it. The LG Spinsplode scandal, I'm sure, cost the big box stores a lot of money. I'm sure their buyers had a word with them. A statement like, "We buy millions of dollars of your product every year. You will redesign it, or we'll stop buying it." carries a lot of weight!

I think Alliance is doing that. They're expanding their factory because they can't keep up with the demand. If they eventually start outselling the large manufacturers, they'll start taking notice and they'll have to step up their game.
Keep in mind that when someone gets burned on a $1200-$2000 machine, they won't forget it and they'll start looking at another manufacturer. Maybe they'll even start asking questions on forums like these, or maybe they'll Google it.
There has to be a bottom to the whole cost cutting thing.
Big box stores don't want to sell stuff that doesn't make them money either, especially if consumers keep returning it. The LG Spinsplode scandal, I'm sure, cost the big box stores a lot of money. I'm sure their buyers had a word with them. A statement like, "We buy millions of dollars of your product every year. You will redesign it, or we'll stop buying it." carries a lot of weight!