New Box for Tide

[48bencix]

I just bought this at Safeway on Arden Way here in Sacramento. Then I went to the Tide Website and could find no information about a "new" look.

I'm not that impressed. I think the older boxes stand out a little more, this has a softer look.

Has anyone else seen these?

Martin

 

[launderess]

Not just boxes, certian bottles of Tide liquid detergents have gone to white bottles, with green caps. The labels and lettering are soft green and other colours as well.

L.

 

[dixieland]

Tide Free has a new white box as well. I have only seen it at Schnucks Stores here in Memphis. I actually like the new Tide Free packaging. Target still has the older orange version (which I do not dislike at all).

 

[agiflow]

speaking of Tide...i read somewhere on the site that the newer Tide powders do not suds up as much. Would that be Tide with bleach or original scent powder?

 

[zipdang]

Have noticed the new box and bottle designs at several stores in the Portland area. Also, spotted the higher intensity version of powdered Tide with Bleach at Costco, as well as bottles of the 3x concentrated liquid that will probably last longer than I can put up with the scent.

The powdered TwB has always seemed to me to be lower sudsing than regular Tide, but it would be great if P&G formulated it to be truly HE-compatible. I've used it before in front loaders and had good results on large loads, although with smaller loads the increased amount of splashing created too many suds.

 

[oxydolfan1]

Tide with Bleach is lower-sudsing (in my soft waterO than powdered Tide.

Tide with Bleach rinses out far better than the powdered Tide, as well.

The NEW Tide with Bleach ("Performance" version) available at Costco sudses up even slightly less than the Tide with Bleach sold at the supermarket....the real story, however, is that it whitens, brightens, and removes stains considerably better (in my soft water) than the supermarket version. I'd say both versions of Tide with Bleach rinse very well.

 

[danemodsandy]

Dumber Than a Box of Rocks

Sometimes I wonder what you have to do to become a product planner or packaging designer nowadays- go to Stupid School and get trained to do the least effective thing possible?

The classic Tide package was one of the very, VERY few that fulfilled the ultimate goal of old-time packaging designers- you knew exactly what it was and what brand it represented even if it was torn to pieces or otherwise damaged. That orange and those "target" circles meant one thing and one thing only- Tide Inside. The only other package that has that kind of identifiability is the classic Coca-Cola bottle- you know what it is even when it's broken.

And now look- Tide's brand identity reduced to a skimpy logo on much too much white space. Sad. But then there's precedent- Coke is now dependent on its label, too.

 

[oxydolfan1]

Perhaps they are trying to imitate Persil's packaging.

 

[danemodsandy]

Evidently having the best-selling American detergent for sixty years wasn't a good enough reason for leaving the package alone- someone had to justify his or her lofty salary by "fixing" that which was not broken.

 

[westytoploader]

Oh no

Just when they run out of things to "modernize"...

I still have 2 of the "classic" boxes of regular Tide w/Bleach in the stash which I picked up last fall; haven't touched them yet, and considering the low amount of laundry I do, probably won't for a while.

 

[~sudsshane]

I am going to save my jumbo sized original Tide w/bleach box and when I run out, I will refill it with more TWB powder...just so I don't have to look at that ugly ass new box!! TPTB at P&G are a bunch of morons! look what they have done to Downy?? smell the new scent, it's downright disgusting!

 

[exploder3211]

They ruined downy, tide and the rest. Ughhh

Just gimme gol ol Fresh Start and i would be happy... Unfortunatly i must drive 4400 miles to get some @ $7.00 a bottle.. That turns out to be roughly $457.00 for two bottles of fresh start.. You can order a case on line some place i might just order a couple to have. I hate all small and mighty, it smells like crap..

So far Wisk and Purex are the two i can stand the smell of.. Arm and Hammer works well and so does Cheer. But the only HE formulation i can find is Wisk. I did see Cheer HE and Arm and Hammer HE at Safeway in Denever.. I also saw some generic (i think it was called every day living) HE stuff at a small little mom and pop out fit in Mid Vale Ut (where i got my fels naptha for .99 a bar and zote for .99)

 

[oxydolfan1]

Be cautious with house-brand "HE" products, particularly the liquids.

They may be "HE", but just "compatible".....and they suds up terribly, particularly in softer water.

It's fine for a TL, but you may want to use it judiciously in a front-loader....perhaps too judiciously to get adequate stain removal, and then, where are the savings?

 

[oxydolfan1]

Shane....the box I could care less about, as long as they don't frig around with the formula inside.

The Downy, I agree with you on. You might want to try the dollar-store Mexican Downy, but be forewarned...it packs quite a floral wallop!

 

[exploder3211]

Thtats true.. But i always wash cloths using a liquid color safe bleach (usualy clorox II or vivid or sun, just depending on what i can afford)

 

[danemodsandy]

Clorox II / Sun

'Sploder:

I've used both of these, and I could SWEAR that Sun is the old Clorox II formula, before Clorox II got its "New- Improved- Tournament of Roses Parade Float Floral Scent". Huish (makers of Sun) is a hugeissimo company that makes products for a bunch of companies, including, I think, Clorox. Makes you wonder how many formulas are really around.

 

[exploder3211]

Thats what i thought.,. It smells exactly the same.. I try to use liquid only, but i do like the powderd sun stuff and it's only a buck at Medicap where i get my drugs, so...

 

[danemodsandy]

Family Dollar has it too. For some strange reason, if you buy Sun at Dollar General, it's a pee-yewy floral scent.

 

[bongobro]

Tide Up in Knots

Yeah...I saw what I thought was a box of Tide Coldwater Powder at a Shop 'n Save in Granite City, Illinois, and it now looks like their TV commercials and websites, with all those funny little circles ("bulls-eyes?") in the background, with the big Tide logo in the center...this is an improvement?

Actually, the Downy bottles look like the new ones they've used for Gain's exotic fragrances (that Mango Tango whatevertheheckitis)...the Downy logo itself is a throwback to the style they used before they changed it the last time...