It's nice and cute that LG and Kenmore are doing this, but given what is required in order to support the instant reversing action, you need some heavy duty parts. Bearings because of sudden shifting weight, and also heavier weight. I would think that the shaft would have to be reinforced as well. A direct drive motor is great but the sudden reversing and stopping does create tremendous stress on it. Sudden reversing creates extra heat and requires more current supplied to the motor in order to perform that task. This reversing then creates heat. I sure hope they reinforced the windings, stator, shaft and control systems. If not something is gonna break in a very violent way. Now, knowing past machines, when something breaks, the part or assembly of parts is so expensive that it makes no sense to repair the machine or the part that breaks totally destroys the machine. It will be interesting to see how long it is before these machines start showing up in used repair shops.