New Lenor 'Energy' in UK supermarkets

[islingtonsteve]

Hey

Came across this in my local Waitrose in knightsbridge, London. It's called Brilliant Orange - energy with Soft touch effect. Smells really nice and fresh, reminds me a little of the old green lenor years ago - was in called rainforest of something like that?

 

[danemodsandy]

Eh?

"Brilliant Orange Energy"?

What in the bloody blue blazes has that to do with getting the dirt out of clothes? It really sounds like a sports drink.

This New Age ad-speak is nothing short of silly. And to think someone got paid actual money for coming up with it.

I'm sure the product itself is all very well, but is there any reason it couldn't have been given a name that had something to do with laundry?

Orange Scrubbing Power Lenor. Orange Odour-Killing Lenor. Orange Economy Lenor. Orange Total Clean Lenor.

Now, was that so hard?

 

[rpm]

It looks kinda yummy

Sorta like an ice tea bottle.
But then the Electrasol powerball looks kinda good when you first look at them, kinda like dollar store candies, probably have similar ingredients.

 

[maytagbear]

Sandy-

Lenor is a fabric softener (conditioner).

I find the idea of orange softener to be, well, interesting.

Lawrence/Maytagbear

 

[danemodsandy]

Maytagbear:

"Lenor is a fabric softener (conditioner)."

I both stand corrected, and rest my case. "Brilliant Orange Energy" may be someone's idea of peachy-keen product naming, but it sure as hell didn't give me any hints about what the product was.

 

[dirtybuck]

Isn't Lenor a P&G brand?

 

[islingtonsteve]

yeah, you are right - it's a UK proctor and gamble product. pretty much Downy with a different name
And UK guys seen this ??

 

[sparkymarky1973]

Hi Steve.

I haven't seen it yet but then again because I didn't know about it I haven't looked for it to "have a smell". I will have a look next time im in a supermarket as any new conditioner I always like to have a try!

Mark

 

[rolls_rapide]

Lenor

I saw larger-than-usual bottles of Lenor 'Spring Awakening' and the yellow ('Summer'?) version. The appearance of the bottles seemed a little different, compared to the standard bottles on the shelves, darker blue cap, etc.

These new bottles weren't on the shelf; they were sitting on a disused checkout.

 

[hoovermatic]

is it just me

or is anyone else overwhelmed by the array of variants when it comes to softener nowadays? How did we manage when it was just blue Comfort in those little bottles and Softlan!!! I'm afraid I am sticking to Sainsbury's!!

 

[rolls_rapide]

Softlan

Who made that?

 

[rolls_rapide]

Variants

I agree.

With 57 variants of Lenor, and 57 of Comfort, and 57 of the stores own brand, it's no wonder folk pick the wrong one. Or in some cases, don't pick at all due to the vast choice on offer.

 

[spoodles]

So Comfort brings out an orange colour conditioner, 3 months later one arrives from Lenor - quelle surprise!

I noticed in Tesco last night that regular Lenor 750ml bottles are now £2, (the same as the premium Lenor Infusions range) and Fairy 750ml is now £2.30!! What a rip off - I'll be staying with Comfort for the forseeable future then!

 

[hoovermatic]

Softlan

I have no idea who made it, it might have been Colgate-Palmolove but IIRC, it came in one variant. Blue. It smelled a bit more pungent than Comfort I think.

 

[rolls_rapide]

It smelled a bit more pungent than Comfort I think.

Ha ha! A memory suddenly popped into my mind!

When Mum got the Hoover Electronic 1100 in 1980, she got with the machine a small bottle of Comfort. I think the bottle was a greenish-blue opaque plastic, with a white cap.

I opened the bottle, but Mum said that Dad would have a fit if his clothes smelled of that stuff. She always used detergent alone.