B.S.H. and the power of marketing
Hi Liam,
Siemens washers look a bit more smart than Bosch ones, but they are just the same machines (so same built quality) with different "dresses".
Different "dresses" allow different pricing for the same product. B.S.H. marketing office has nice "taylors" who did a great job. Compare these websites :
http://www.bosch-home.co.uk
http://www.siemens-home.co.uk
http://www.neff.co.uk
http://www.gaggenau.co.uk
Ok, Neff and Gaggenau sell only built-in appliances.
So pick up from each of these sites the same products (e.g. four full integrated dishwashers with identical features).
I bet that if Bosch price is X , Siemens price is 5-10 % more, Neff price is 10-15 % more and the Gaggenau price is 15-20 % more.
Whirlpool Europe has even done better.
Compare www.whirlpool.co.uk and www.kitchenaid.co.uk :
they have hidden some whirlpool crap between real KA utensils and mixers.
Hi Liam,
Siemens washers look a bit more smart than Bosch ones, but they are just the same machines (so same built quality) with different "dresses".
Different "dresses" allow different pricing for the same product. B.S.H. marketing office has nice "taylors" who did a great job. Compare these websites :
http://www.bosch-home.co.uk
http://www.siemens-home.co.uk
http://www.neff.co.uk
http://www.gaggenau.co.uk
Ok, Neff and Gaggenau sell only built-in appliances.
So pick up from each of these sites the same products (e.g. four full integrated dishwashers with identical features).
I bet that if Bosch price is X , Siemens price is 5-10 % more, Neff price is 10-15 % more and the Gaggenau price is 15-20 % more.
Whirlpool Europe has even done better.
Compare www.whirlpool.co.uk and www.kitchenaid.co.uk :
they have hidden some whirlpool crap between real KA utensils and mixers.