New Persil (Unilever) and Skip (FR) ads

[MrX]

Here's the latest Unilever premium detergent ad on this side of the atlantic.

It's got an Irish VO and is branded Persil in Ireland and I assume Persil UK is using the same ones.

 

[thomasortega]

We have the same ad here in Brazil.
Omo is the Unilever's premium detergent here, but unfortunatelly it's the worst detergent we have.

Omo is a marketing reference in our country. 97% of the housekeepers never say "I'll go to the supermarket to buy detergent" but "I'll go to the supermarket to buy Omo" even if they are going to buy other brand.

The same happens with softeners. Comfort is the premium softener (and it's really the best). the brand is so important that we never say "softener" or "Conditioner", but "Comfort", even if we're talking about other brand's softener.

 

[thomasortega]

by the way this ad should be nominated for the Oscar.

I never watch tv, but when i watched this ad for the first time, it really touched me and took me to my childhood. In 30 seconds many excellent memories came back to my mind and i must confess i cried watching it.

 

[spoodles]

Fab advert - I've seen the Omo & Skip versions on YouTube for a while.

It's yet to start in the UK, we're still getting the "Spiderman" kid ad.

 

[spoodles]

Here's the full 90 second Omo version, without any voiceover.

 

[thomasortega]

Omo is the worst detergent we have here in Brazil but tomorrow morning, first time I'll go to the supermarket only to buy a box of it.Unilever deserves my consideration after this fabulous ad.

Well, Skip (from argentina) has the same ad, so... forget it! LOL