laundrynut
Well-known member
- Joined
- May 7, 2009
- Messages
- 45
Your point well taken.
We have a local clothing warehouse store down here whose slogan is, “... an educated consumer is our best customer.”
That being said:
There’s a person working at our place who has always purchased GM products. Even though his daughter purchased a used Ford that outlasted every GM he’s ever owned, he still refuses to purchase anything but a GM for himself.
Some people will always stick with a particular brand. Their parents and grandparents had that brand, and they have it too.
The general perception of how long a particular product is supposed to last has greatly changed. Everything has computers built into it. Today’s consumers are more interested in features, eye appeal, upgrade-ability and speed before considering how long something will last. Can you say BMW?
Just look at computers. Do you care if your computer will last 20 years? Why would you want it to? People eventually want an excuse to “upgrade” to a newer, faster and more feature-filled model. As long as it works well until they get tired of it, that’s OK. And that’s what the manufactures are betting on. We’re not all like that, of course, and wouldn’t replace our washer as often as our computers. But that mentality has worked its way into just about everything we buy now, one way or another. Companies take all of that into consideration when projecting the required longevity into the design of their products.
We have a local clothing warehouse store down here whose slogan is, “... an educated consumer is our best customer.”
That being said:
There’s a person working at our place who has always purchased GM products. Even though his daughter purchased a used Ford that outlasted every GM he’s ever owned, he still refuses to purchase anything but a GM for himself.
Some people will always stick with a particular brand. Their parents and grandparents had that brand, and they have it too.
The general perception of how long a particular product is supposed to last has greatly changed. Everything has computers built into it. Today’s consumers are more interested in features, eye appeal, upgrade-ability and speed before considering how long something will last. Can you say BMW?
Just look at computers. Do you care if your computer will last 20 years? Why would you want it to? People eventually want an excuse to “upgrade” to a newer, faster and more feature-filled model. As long as it works well until they get tired of it, that’s OK. And that’s what the manufactures are betting on. We’re not all like that, of course, and wouldn’t replace our washer as often as our computers. But that mentality has worked its way into just about everything we buy now, one way or another. Companies take all of that into consideration when projecting the required longevity into the design of their products.