Hello Paul.
Congratulations of your new Westinghouse they are great machines with fantastic styling.
Yes it is sad about the Simpson factory in Adelaide closing down however it is not the water shortage and increase in poplarity of front loader is not what has killed of Australia's washing machine manufacturing.
First of all in defence of the front loader, remember the Hoover Zodiac and Electra? These SIMPLE front loaders were made in Australia and always had a huge following. Many technicians have told me these machines are also very easy to repair. Imagine if Hoover still made these machines how popular they would be now? However Hoover no longer exists for reasons that you can read about in the link provided.
Secondly Top loaders are still 60% of the Australian market so why does Electrolux say it is uneconomical to manufacture washing machines in Australia? The reason in cheap imports like LG and Samsung, not to mention those cheap little chinese machines sold by companies like Centrex and Heller. Many people have bought these machines thinking they are getting a good deal on price and size and of course these machines are the worst offenders for exaggerating capacity claims.
Fisher and Paykel made huge inroads into the market based on marketing their machines as being the cutting edge of technology, and Samsung and LG have advertised themselves along these lines and the marketing has worked. Remember these companies offer both top and front loaders.
If the Australian Government was really interested in Australian manfucturing they would be guarding it against these cheap imported top loaders that have eaten heavily into the Simpson and Westinghouse market.
If Electrolux was really interested in Australian manufactering then they could have looked at manufacturing a front loading machine in Australia. They have plenty of models and the American Frigidaire FL springs to mind. It is large capacity and has simple controls and in many ways reminds me of the Hoover front loader. This machine with say an 8kg capacity, 45 min cycle time and priced under $1000 they would not be able to make enough machines!
But of course we know that big internation companies are not interesting in making anything in Australia, a large country with a very small population and market.
Yes it sucks I know but thats what the case is.
