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I wonder why they went with Frigidaire instead of GE for the refrigerator/freezer. GE made a bottom freezer model too.

Coppertone strikes me as the toughest sell of all the colors from this period.
 
Ralph:

The answer to the Frigidaire vs. GE mystery is probably in the way appliances were sold back in the day, in appliance stores. Someone shopping in one might find one brand noticeably cheaper than another, due to a promotion, or maybe even a close-out or "scratch n' dent" special. In an era where credit cards were the exception and not the rule, a bargain meant even more than it does today. You could finance major purchases, but it meant a credit app, an approval process, and plenty of time to think about what you were getting yourself into - it wasn't like today, where you just swipe a card and tell yourself you'll worry about it later.

I'm willing to bet that Frigidaire represented money saved over what a GE would have cost in the time and place of purchase.
 
I suspect what they

consider to be reasonable and what everybody else considers reasonable is not going to line up.

My brand decisions are based on whether I can get parts and service more than anything else - Siemens and Miele are outstanding at customer service, Quelle (I know) and Grundig and Vorwerk were nastier than nasty.

So I stick with B/S/H and Miele. I suspect that played a role here, too.
 
Multiple appliance brands

There are a variety of reasons someone would choose a range of one brand, refrigerator of another, and yet others for the dishwasher, washer, freezer, etc. Aside from thinking one company might have a good oven, but not such a good dishwasher or freezer, there is a reason unrelated to the appliance itself - a social one. For example, let's say Ray and Alice live on a farm a couple miles outside the small town of Wheatridge, IA. They decide they want a new refrigerator for their kitchen. Who should they buy it from? Well, lets see, they bought their GE range a couple years ago from Don's Appliances, owned by Ray's friend Don that he knows from Farm Bureau, their Maytag laundry set a few years ago from Joe's Maytag Service, owned by Joe, a man they attend church with, and their freezer last year from R & D, the Amana dealer owned by Roger and Doris. Alice plays cards every Tuesday with Doris, and she is in their kitchen whenever Alice is hostess. Their children are also good friends. They haven't however, bought anything from Frank's Furniture since the KitchenAid dishwasher they got ten years ago. Ray has attended Rotary Club with Frank for many years, so they decide their Whirlpool refrigerator will come from Frank's, since they don't want to offend him. This may sound odd to those of you that have always lived in a big city, but is very common in rural areas where everyone knows one another. At least that was the way it was around here; my parents and many of our neighbors spread their business around for this reason. It was the exception for anyone to have appliances of all one brand name.
 
it could be

the oven windows on the GE - the frigidaire bottom oven did not have a window, or the control panel on the GE range are separate, the frigidaire's are incorporated on the cook top. Also the frigidaire fridge is totally built in. Several in our neighborhood had this same one. I don't think GE offered that.
 
Given the area these are located and the age of the appliances. My bet is that the cooktop and oven were a builder's choice and the fridge was purchased by the new homeowner. From a time when people moved their appliances and most new homes either came with only cooking appliances or nothing. Even a dishwasher was installed by the new homeowner.
Oakland Co. was an up and coming suburban area beginning in the late 50's and well into the 70's. Coppertone was a popular colour, my mum chose it because darker wood was de riguer for cabinets and the brown blended well.
 
Agreed, remember that Detroit is Big3 territory so you would "take what you got" for the builtins (also, GE would offend no one) and buy Frigidaire (or Philco, or Kelvinator) depending on whom you worked for. Believe that if u worked for the co you got some good deals on appliances (like when I worked for GE...some good deals were to be had).
 
Aamasther.......

You said......My bet is that the cooktop and oven were a builder's choice and the fridge was purchased by the new homeowner. From a time when people moved their appliances and most new homes either came with only cooking appliances.

That may or MAY NOT be true because I know for a fact the house my mom and dad built as newlweds in Springfield Va in 1963 came with a Frigidaire refrigerator, gas Hardwick wall oven and cooktop and a Frigidaire garbage disposal included. My dad added a GE Dishwasher in 1966. I also have a couple brochures for some other neighborhoods built in the DC area and all of them say that the kitchen appliances were included in the price of the house (if you bought a house built by Leviit and Sons you even got a GE Filter Flo washer and matching dryer) and in some you could even upgrade to a better appliance package and and include it in your mortgage.....PAT COFFEY
 

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