No more filter-chunk dishwashing!!

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roto204

roto204

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Feb 5, 2010
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Location
Tucson, AZ
End the drudgery of rigid loading--banish filter-crud from your dishwasher! Stop the insanity of rinse water pulled through the breading from your cube steak!

Join the jubilant throngs that fill the streets, dancing their cares away (and taking breaks from the reverberating noise in the kitchen). Feel the frenzied exuberance that comes with real SuperSurge™ dishwashing!

Join the revolution now. Run, don't walk, to your Frigidaire dealer. Frigidaire! General Motors' Home Environment Division!

Thanks to SteveD for all this gorgeous Encyclopaedia Frigidairica.

roto204++7-14-2010-23-18-4.jpg
 
Need a top-loader?

And who doesn't? If you're going to go for the gusto, have a full-length, full-height illuminated console!

No more stooping to read the controls. No more squat top-mounted control panels for the rest of us.

roto204++7-14-2010-23-20-14.jpg
 
Capacity for today's needs...long cycles for tomorrow&#3

You can fit amazing stuff in the top and bottom rack. Here, they show a large-ish platter. Cookie sheets are no problem at all--the rails and wheels of the top rack are miles away. In fact, you can fit your KitchenAid top rack in along the sides!*

And for when detergents become phosphate-free, we've got you covered with a nice, long main wash.

Frigidaire. Here for you today. And if you don't scrape the Plastisol, very possibly here for you tomorrow.

[size=-3]* Not really.[/size]

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Say "ah"

Tremendous capacity. These don't even look fully loaded.

And at the bottom-left, our most asked-for feature--a light to let you know that it's running. So whisper-quiet--like the soft tinkle of rain on galvanized roofing!

roto204++7-14-2010-23-32-14.jpg
 
Specifications and colors

Available in all of today's most popular designer colors and finishes. Even "demented grandma" wallpaper!

Frigidaire colors and decorating solutions. Because stainless is the new almond.

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Durable Plastisol and polypropylene door liner!

What, the door vent? The two models we have here (1969 and 1972) are both steel with Plastisol, tank and door. Anyway...

The Custom Deluxe gives you a nice, long wash. The Imperial gives you a Twirligig™ wash arm. The Custom Imperial gives you double washes, sani-wash, soak-'n-hose, rinse-and-hold, chrome headers, fuel injection, and a reason to live.

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Cherrywood top!

Don't forget that bottle of mineral oil. And when the folks visit, remind them politely that it really is just for the dishwasher!

When you've made your last move, so has your Dishmobile. Build it in--or just build the countertops high enough to whisk it right under. Right, Ralph? ;-)

Remember, just like your GM car, your Frigidaire SuperSurge dishwasher longs to do two things: Become stationary, and rust! ;-P

roto204++7-14-2010-23-44-35.jpg
 
Very Funny!

Good Reading! Great looking dishwashers!
Also...thanks for the laughs!
Brent
 
Nate, as Brent said, thanks for the laughs. Your marketing pinnache is 2nd to none!! I wonder what the difference is between Rinse & Hold and Pre-Wash & Hold. And you could choose Rinse & Dry or 150 degree Rinse & Dry (I could do the same thing with our rotorack) Or Soak or 150 degree Soak!! Calgon take my dishes away, along with the dirt!!! Nate, they do look wayy underloaded. They just didn't know where to find us back then. (Well, they actually did know where I lived, we had a GM Service VP wholived around the corner from us and he knew how crazy I was about appliances--especially Frigidaire washers. We had arguments about how bad Spin-Tube dishwahers (well Frigidaire dishwashers n general were)--he finally conceded the dishwasher line was their weak link compared to the rest of their appliances
 
"demented grandma" wallpaper!

LOL!! I love that!! Anyway, did anyone notice that the machine pictured with that funky wallpaper was "inverted." The control dial is supposed to be on the right-side, not left.

Wonder why Frigidaire inverted the pic???
 
LOL!

Yeah, nothing like requiring 2x4 skids for fitting all subsequent built-in types into a former portable's garage! And not just any portable, but the cheapest BOL MW version of this same vintage Frigidaire.

Speaking of portables, why is it that the world's most spectacular dishwasher lacks a hula skirt? I'm appalled.

Should I grab my camera and provide an example of what happens after 5 years and one day?
 
You're a comedian, you are, Nate!

The Frigidaire dealership was very strong in the town where I grew up, and I saw many of their dishwashers from this era. Most of them had significant rust issues. The layout of the lower racks really limited loading flexibility, and they were certainly not made for loading big pasta pots and that sort of thing.

At any rate, while I longed for a Frigidaire washer and dryer, I was quite content with our '74 Lady Kenmore and that whirling upper rack. Although, come to think of it, it rusted out, as well!

Thanks for taking the time to scan these brochures---and for the color commentary.
 
These were my favorite machines next to the K.A. my Mamaw had the T.O.L. push button for years 20+ or so and it was a hell of a washer.I was fascinated by the extra arm on it and the shear power of it.It could clean anything with that Hi temp wash it had on it...Thanks for the brochure on it
 
and they were certainly not made for loading big pasta pots

Sure they were Eugene. Just move the flatware basket somewhere else in the machine. And I did that a number of times with the ones I got to play with.
 
John and I visited a Frigidaire dealer outside of Parma, Ohio in 2000, maybe. He told us that even back in the late 50s, GM allowed Frigidaire dealers to carry KitchenAid dishwashers because so many people putting in a nice, TOL Frigidaire kitchen wanted a KitchenAid when it came to the dishwasher. GM knew that their dishwasher was not equal to a KA. He also told us how badly GM treated the Frigidaire dealers; for example not even telling them that washers with the Unimatic mechanism were ending with the 58s, letting everyone be shocked when the 59s were rolled out. Dealers were scrambling to find Unimatics that they had promised to customers near the end of the model year and also Unimatics that they wanted for themselves.
 
Vamoose to Vinyl!

I do remember that for the last several years of the GM Frigidaires,they finally went to a polypropylene tub and door. Those would be great to have. BTW, that upper rack at least was the coolest!
 
""Hell on wheels," we call it!"

LOL

Awesome scans. Even more so, the commentary.
I had the DW-IU in 1985ish. Got it from a dealer. There was a large spot on the inside door where the plastic coating came off, starting at the bottom edge of the door. The mechanicals worked fine otherwise. Once they start rusting though, the staining comes off on the dishes.

I had a couple of mid 70s GE DWs that had the same type thing happen.
 

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