The phones in the General Telephone ad are Automatic Electric "Monophone" model 80, and were AE's version of the WE 500. They followed the AE models 34 and 40, which were beautiful, high quality items, made from the mid 30's to mid 50's. The 80 was somewhat of a comedown, both in style and quality, but not as bad as the next version, the 80E (rotary and tone models), which was cheapened even further.