I am all for doing my bit for the environment and have tried cold water washing with detergents specifically designed for the purpose. I have no idea what our cold water temperature is in Scotland, all I know is it hurts your teeth in the depths of winter! I realise that these detergents have formulations to mimic hotter temperatures and on the release of Ariel Excel Gel washed at 30 deg for a few months. I found the results to be ok, stains gone, clothes smelled clean, washer was always fresh but after a while I thought all clothing looked "dull" which I found worrying, especially as the detergent in question was loaded with OBA's. I have since gone back to my old habits. Sturdy white cotton gets washed at 75 deg c or 60deg c, Less sturdy whited get washed at 50 deg c, Light colours get 40deg c and darks get 40 deg c ( sorry I have no idea what these temps are on F ). I find I get better results using a short option wash cycle with a higher temp than I did with extended wash times and a 30 deg wash.
I am well aware that many countries wash in cold water and if there were a detergent but their "cold" is more like our 30deg washes here. I would be quite happy to wash in cold if I got great results. I know many people say that body oils etc cannot be got rid of in cold water, but that's what the surfucants in cold water detergents do. As for germ killing...yes in some circumstances it is true but as mentioned by an Australian fellow on here, no one has ever died from bacteria on clothing.