@henene4 Non Bio
Person Non-Bio and Fairy Non-Bio are still huge sellers here and in Britain. There’s a cohort who are firmly convinced (by decades of non bio ads) that enzymes are a tool of the devil and slightly more dangerous than plutonium.
I know a woman from England living in France who literally spends a fortune shipping precious Persil Non Bio to France, despite several (more than the uk) excellent sensitive skin detergents being rather easily available in any French supermarket.
I like the smell of Persil non bio liquid but I find it rather rough on clothes compared to other options, including Persil Bio.
There’s a cult of non bio on these islands that all traces back to a series of tabloid articles in the 1970s about skin allergies and a huge PR campaign to sell old fashioned Lever Persil, which had yet to adopt any enzymes.
Ariel was a much higher tech product until New System Persil caught up and Persil Non Bio was launched to capture a somewhat conservative market. It then increasingly got sold as a baby friendly, skin safe product.
Persil here has historically been sold a kind of wholesome mummy brand against Ariel which was all about tech and performance. That changed somewhat in the 80s but by splitting the Persil brand. Persil Non Bio retained that market and P&G Fairy Non Bio competes in the same space.
I can’t see it changing as we’ve effectively got a duopoly between P&G and Unilever and neither of them seem to be willing to rock the boat with an enzyme containing sensitive detergent.
It’s so extreme that a friend of mine was literally told off by someone for buying biological detergent! It’s like the cult of non bio!