Ah, the Neptune. "The machine that killed Maytag.", as I would like to title my book about it (if I ever write one.)
We were so excited to leave our GE Profile TL W/D when we moved in 2001 and bought a brand new Neptune set for the new house (the teeny pushbutton version.) We loved the concept of a FL washer way back then, liked that it still fit in a TL-designed laundry room, admired the retro-future styling and logo, and believed that since it was a Maytag, what could possibly go wrong?? It was a great cleaning washer and sort of exciting to use, being new to FLs. But then...
First came the mold...lots of it. I'd chalk the first replacement boot up to user error, but the second and third were just bad design until they finally got to the one with the drain in it and it stopped turning black. Then came the wax motor failures, at least two. Then a control board or two (lost track.) Then the bearings started to sound more like a 707 @ takeoff. Finally in year 4, now past warranty and the very week we started potty training our oldest son (use your imagination there...) the washer completely failed AND the dryer died, within hours of each other. Seriously...what can go wrong with an electric dryer to make it completely die?!?
At that point I'd absolutely had it and vowed - as I suspect others may have too - to never own anything with Maytag on it ever again. That set was hauled away and a new Bosch Nexxt set installed, which we are still using to this day.
Adding to my irritation and anti-brand vow was the fact that Maytag never informed me of the lawsuit and subsequent settlement, in spite of having had a valid warranty registration and numerous contacts with them. I found out about it a few months after the closure.
I agree with the assessment above that the design of the washer, from a conceptual point of view, was interesting and innovative. But the implementation details showed a lack of real-world component testing and resulted in a problematic end product. By the time they fixed these individual problem spots, the damage to the brand was done and perhaps irreparable. It was during this time that they were acquired by Whirlpool, right?
If only they'd done more testing and sorted it out before a broader launch, it could have changed the landscape for W/Ds in America and FL acceptance sooner....alas.