I think they were announced for a long time now and Tide Pods in the U.S. are available for a longer period of time now. Maybe P&G fears the rivalry to Henkel's Persil. They launched their pouches ca. half a year ago.
you can understand why "Housewives All Over Britain" reacted to the ditching of the ORIGINAL Persil Soap and Bleach Powder in favour of the newer version with enzymes.......never underestimate PEOPLE POWER!!
...currently in progress, so just a sneak peek for now ;) I'm going to post everything on Monday evening, or Tuesday morning, depending on my free time, but I am very curious, can't wait to see who wins this one! :D Dex