P&G readies European invasion for Tide Pods

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Interesting, look forwards to giving these a whirl - thanks Logixx.

Ariel already has a unit dose product - the liquitab? Or the powder tab? What's different about the `pod' in terms of what it offers to consumers?

Nick
 
Interesting - wondering if, now that the three liquids are seperate in order to promote stability for the different ingredients - if this would be the first liquid product to contain bleaching agents?

 

Jon
 
I don't think so. American pods don't contain bleaching agents.

By the way, Ariel pods are prepared for sale on the French Amazon, but still not available.

 
And in Europe they sale Ariel stain remover - at least 3 types of powder and 2 types of liquid.

Unfortunatelly, in Europe you need an 8 digit code from the package to see the ingredients on their info site.
 
Ariel Stain Remover Powder

Not sure about the EU version but a member posted full pictures of the UK variant's packet. There you could clearly see the contents listed. Posting can be found in the archives.

IIRC the only difference between the UK verson and P&G's "Tide" sold on this side of the pond was the former did not contain bleach activators.

Being as all this may not containing bleach isn't always a bad thing for a detergent.

With so much of washing today made up of colors or other items with "Do Not Bleach" on the care label, not having either chlorine or oxygen bleaching agents in the detergent allows one to pick and choose what loads get what.

Also modern enzyme cocktail laden detergents work wonders in stain removal and such without the need for bleaches. The now discontinued Tide Coldwater (Free) HE has totally removed all sorts of stains either via a stand alone wash cycle or soaking without the need for bleach.

 
The look exactly like Fairy / Cascade pods.

Single-dose pods have been reasonably popular in Europe for some time though, even if they're not multi-pouch types.

We've had liquid-pods and powder tablets for quite a long time now.

I'm never really convinced by these kinds of things, they're unlikely to be very revolutionary other than as a marketing gimmick.
 
Launderess,
It's easy to find Tide ingredients. Several years ago the European info site was similar with the current US site, but they changed it.
I meant it's sad I can't check Ariel pods ingredients, because I need the code. But I'm sure they will not contain bleach. In September 2012 Henkel launched Persil Duo-Caps containing no bleach. I think they still have difficulties making stable and good working formulation.

Regarding your thoughts about bleaching ingredients, you are absolutely right. But I still prefer to wash my whites with product that contains oxygen bleach i.e. powder. And when I use liquid, I always add some oxygen bleach powder or tabs. Liquid alone = dingy, grey whites after several washes.
 
This quote made me smile, obviously a typo, otherwise P&G have succeeded in their projected target! I love a hot wash but even I think 300deg C is a bit excessive :-)

A. We are continuing our consumer education efforts around washing at low temperatures where we have set an ambitious goal to get 70 percent of all washing machine loads worldwide done at or below 300C by 2020. Around 40 percent of global machine loads are being washed in cold water today so 70% is an ambitious goal. We will need to collaborate with multiple stakeholders and quite often will need to develop novel types of partnerships. This will be a key focus area during the coming years.

Link provides a little information on the pods and their development

 
Excuse me but isn't the  "Do not bleach" label meant about chlorine bleach and not color safe bleach or other oxy bleaching agents?
Color safe bleach is Active oxygen, also  safe for wooleens and  it's colors..... then, at least here (and think everywhere else)  lots of additives meant for whites& colors  are same formulations of bleaching agents found in  "original/regular formulas powder detergents...including  powder ones meant for colors...every color garment says "Do not bleach" or report the do not bleach symbol, obviously, which I always knew referred to chlorine one not of course oxy stuff.....

Regardng P&G's Tide, Ariel and Dash and their new additives (meant to get more money as all these new idiocies)  I'm 99% sure, at least here in Italy I've read the ingredient list for them in the back of the Dash one and looked the same of the Tide one.,.. may be just italian regulations about detergents telling to mention them, but I don't think so  since I found them in other EU products, this since someone else said in Europe you need an 8 digit code or it was just for the internet? ... Here in Italy differently from USA you always find a  pretty detailed ingredient list in every detergent package with relative percentage of ingredients....
I just do not have it at home as I don't use any addtive, my opinion is a  good detergent should be enough itself....if not I just switch brand...

Additive as a complementary of a pricey and  supposedly good detergent=money spilling trick from detergent manufacturers---that's it.

 

IMO no enzyme cocktail is able to do what oxygen based ingredients does...and never will, also no cool wash will ever be comparable to a good hot wash.

Anyway...I will never purchase these Pods, for too many reasons... I won't waist my money...if there will be a free sample then I will try... not expecting great results as powders though.

 

Also  I find their theories and projects a lot idiotic..... I'm going to deeply dislike P&G....also Henkel is on the way.....

 

[this post was last edited: 4/10/2013-13:09]
 
kenmoreguy89,
on the package you can find something like this:
>30% Sbiancanti a base di assigeno;
5-15% Zeoliti
<5% Tensioattivi anionici, Fosfonati, Policarbossilati, Enzimi, Sbiancanti ottici, etc., etc.

This gives just basic information, but I want to know what enzymes does this product contain. So, go to this site http://www.info-pg.com/, choose country and write this 8-digit code: 99754498. Now you have the entire ingredients list. The product is Italian Dash Smacchiadosi additivo per bianchi.

 
Oh okay, anyway P&G and Henkel stuff used to have a more detailed ingredients list in the past, I recall infact it way more long than it is right now, once I could reach each surfactans....now they just state "surfactans" but once I could read much more, for many italian detergents  it's still so....
But never they write the type of enzymes and other things, they never stated it....anyway I understand in the website you can read much more and discover type of enymes...
Nice thing, I just tried to type the Dash 8 digit code but didn't show anything though....
 
Nothing shows when you write the code I posted or when you write the code from another product? This is what I get when I write 99754498:

Sodium Carbonate Peroxide
Sodium Citrate
Sodium (nonanoyloxy)benzene sulphonate
Dipropylene Glycol
Sodium Sulfate
Sodium Silicoaluminate
Sulfated Ethoxylated Hexamethylenediamine Quaternized
Tetrasodium Etidronate
Sodium Acrylic Acid/MA Copolymer
Aqua
Sodium Carbonate
TAED
Polyethylene Glycol
Palmitic Acid
Glycerin
Sodium Dodecylbenzenesulfonate
PARFUM
Sodium Dodecylbenzenesulfonate
Sodium Starch Octenylsuccinate
Pelargonic Acid
Disodium Distyrylbiphenyl Disulfonate
Protease
Microcrystalline Cellulose
Butylphenyl Methylpropional
Cellulose Gum
Sodium Chloride
Calcium Carbonate
Sorbitol
Dextrin
Titanium Dioxide
Citric Acid
Propylene Glycol
Glycosidase
Hydroxypropyl Methylcellulose
Coumarin
Dichlorodimethylsilane Rx. with Silica
Methyldibromo Glutaronitrile
Colorant

The 8 digit code is somewhere around the barcode printed in small font.
 
No that happens when I type the code of my Dash Box I had at home, I could read the ingredients list of the smacchiadosi  with your code and this is just what I thought I'd have found....
The 8 digit which is located both in the barcode and left "strip" tells: 81346211

But typing it in the search thing does not find anything....
That's strange...
I post a pic of my Dash box to be sure the code I'm typing is the right one I actually have to type.

P.S Thank you for all the links.

kenmoreguy89++4-10-2013-19-05-22.jpg
 
"Do Not Bleach"

Normally means just that. There are labels/directions what will qualify use of "all fabric" or colour safe/non-chlorine bleach, but otherwise use of any bleach in theory could cause harm.

Despite being more gentle to dyes than chlorine bleach, sodium percarbonate and sodium perborate both have the potential to damage coloured textiles. This is one of the reasons Persil and other detergents that in their "normal" formula are loaded with oxygen bleaching systems have products for colors.

The really only safe oxygen bleach for wool is hydrogen peroxide as both sodium percarbonate and perborate have alkaline bases (sodium carbonate). Pure hydrogen peroxide breaks down into water with perhaps some other traces. Powdered oxygen bleaches OTOH do have the washing soda base and are going to require more rinsing than peroxide.
 

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