P&G releasing two new products

[jt1985]

P&G is introducing:

1.) Tide Pods - A three chamber liquid detergent tablet that is even more concentrated than 2x Ultra Tide. It will begin limited sales in July and will roll it out nationwide in September.

2.) Downy Crystals - P&G is rolling out Downy Unstopables, a crystalized freshening product aimed to compete against Henkel's Purex Complete Crystals. This product will debut in September.

P&G Reinvents Laundry With $150 Million Tide Pods Launch

P&G is launching what it describes as its biggest laundry innovation in more than 25 years with highly concentrated liquid detergent tablet Tide Pods.

adage.com

 

[jt1985]

Information on Tide Pods

Here's a info sheet on the new Tide Pods. It looks like they're capable of cleaning in regular and HE machines.

404: This page could not be found

www.pg.com

 

[jt1985]

Information on Downy Unstopables

And here's the fact sheet on Downy Unstopables.

404: This page could not be found

www.pg.com

 

[launderess]

Judging from the press release by "HE" they mean top loading machines IMHO.

Words such as "........ product remaining in tub" and ease of "........throwing a pod into the tub before loading laundry..." and so froth.

P&G rejigged their liquitabs sold in Europe for the American market to make this product going by the press release.

 

[qsd-dan]

Use them both together and you'll have the ultimate stench fest. God, I hate those heavily scented products

 

[dirtybuck]

This Statement Says It For Me

"One drawback of unit-dose products is that consumers who prefer to be "home chemists," mixing a variety of products in the laundry, don't like them. But Tide Pods is promising to "shift the complexity from the doer of laundry to Tide," she said, promising a single Pod can address each of 900 potential "load situations" a U.S. consumer may face."

From what I've read here on AW, there's a majority of members who are also "home chemists". I don't like to buy products that are pre-measured. I want to add more/less if necessary. However, the ONLY product I didn't mind in the pre-measured realm was Fab One-Shots. They appeared for a short time in the mid-80's. It was pretty good stuff.

I'll probably TRY this product when it comes out, but it BETTER be DAMN GOOD if they want me to keep buying/using it.

 

[dirtybuck]

In Case You're Wondering

Here's a description of Fab One Shots.

"The newest product for the laundry is designed to render that tiresome chore almost effortless, and Colgate-Palmolive has won the race to be first on the market with the product innovation that makes it so.

Colgate is moving into national distribution with a product called Fab 1 Shot, which combines detergent, fabric softener and anti-static ingredients in a pouch that goes in with the dirty clothes and stays with them until they are clean and dry.

The New York-based household products company is taking its old Fab name and jazzing it up with new technology. The single-use packets release detergent and fabric softener in the washing machine."

 

[henry200]

"render that tiresome chore almost effortless"

Give me a break!!!  Measuring a little detergent and softener is nothing compared to the hauling, sorting, folding and hanging!  I suppose for the true convenience junkie even having to select the cycle and push the start button is an ugly chore. 

 

[pulsator]

The products sound cool and all but...

... Three new scents for the Tide Pods? I want my original scent and Coldwater fresh scent! Also, does this mean the Crystals are for scent purposes only? No softening? What's the point? I use scent free Downy anyway!

 

[tomturbomatic]

Something else to make sure you use more of a product than you might need. I will stick to stuff I can measure.

 

[peterh770]

I thought Colgate no longer owns Fab...?

 

[dixieland]

The FAB One Shot information is from 1987. Nothing new from Colgate-Palmolive in the laundry room for a long, long time.

 

[yogitunes]

I rather have Salvo back......at least you could decide how much....2 tablets for a normal load, or break one in half or quarters, for more or less.......

TIDE used to have little square tabs before, if it wasn't that great before, whats gonna be so great now!.....

And who's gonna pay for all this huge advertising....forget that....drop the prices in the store.....I'll stick with SearsUltraPlus, can't see any difference in cleaning, but I can in my wallet!

 

[jt1985]

Why those square-shaped tablets failed...

Tide Rapid Action Tabs, Wisk Dual Action Tabs, Surf Tablets and Purex Tabs and even Spray 'n Wash Powerball failed because:

1.) Powders were (and still are) in decline. Sales of powdered detergents were falling as sales of liquids were on the rise. When P&G, Lever and Dial released their tablet versions, people were concerned over whether the tabs dissolved. In other words, the same thing that plagued Salvo and Vim, plagued these tablets.

2.) People at the time were not ready for unitdose products. Most People (aka "Master Chemist") liked to tailor the amount according to water hardness/stains/washload. Detergent tablets were a niche category in dishwashing when the laundry tablets came out. at the time, people were dependent on powders and gels to get their dishes clean, liquids and powders for laundry and sprays and aerosols for stain removal. Nowadays, people are using unitdose products like Purex Complete 3-in-1, Finish Quantum and Tide Stain Release. The market is changing, but whether the American public will embrace laundry detergent liquitabs, remains to be seen.

 

[supersuds]

I thought this was the key paragraph

"The unit dose is the number one selling form of
Cascade and Tide Stain Release in the United States
and consumers are continuously asking us for the
same convenience from their laundry detergent."

Sounds about right to me. In fact, my grocery has the Tide Stain release powder on closeout for half price, and most people I know use gelpacs or tabs in their dishwashers. It seems incredible, but for a LOT of people measuring powder, even with a measuring cup supplied, is just too much trouble!

 

[re563]

I'm very interested to see what they are gonna charge for this. I am almost willing to bet that for 15-26 pods, it's gonna cost between $12-$16 dollars on the shelves. Yet another way for P&G to rape the customer for every dime they can.

 

[bleacho]

P+G over priced and over rated!!

this company thinks they can do nothing wrong. they put out products which are good without a doubt, but charge the consumers sooo much to purchase them. coupons that they put out are for minimal amounts, so where is the consumer really getting the oppportunity to buy their products for reasonable prices?
i stick with just as good products that are out there where the manufacture concentrates not only on perfecting their product, but also keep the consumer wallet in mind. that being said, i stay away from P+G products. the prices are out of control.

 

[roscoe62]

Curious

I'm curious to know what most people replace P&G with and I'm also very interested in seeing how these new pods will perform.The reviews are in the midst everyone

 

[cehalstead]

I use Sears UltraPlus or All as my Tide substitute. Funny..the new product won't be available in Original scent...too bad. I might have tried it, but I don't like to smell like a flower garden or perfume vat. I also wash many partial loads, something you can't do with a pre-measured product.